Yelp For The Arab World Jeeran Launches In Egypt!
The user review app and site Jeeran officially launched in Cairo and Alexandria this week to help customers make buying decisions and document their experiences with places around the city.
With this launch, the Amman-based company now covers 39 cities in 6 countries across the region including Jordan, KSA, Kuwait, Qatar, and UAE. The soft launch of Cairo and Alexandria has begun early this year with a local team working on the ground, collecting data, adding photos, and encouraging friends to document their own experiences with restaurants and cafes to make sure there is enough quality content by the time the official launch is announced.
“We’re very excited about finally launching in Cairo and Alexandria” Said Omar Koudsi, Jeeran CEO. “Being two of the most diverse cities in the Arab world, we’re expecting to see a whole new way of interaction with Jeeran; a way that will allow us to learn and offer new services constantly” he added.
Jeeran attracted tens of thousands of visitors from Cairo and Alexandria during the soft launch and is aiming to soon make its services available to other cities including Port Said, Al Mansura, Shubra and Luxor to have Egypt fully covered. Today, Jeeran covers Greater Cairo and Alexandria with over 55,000 places and nearly 1,000 user reviews on them.
Romouz Sadeq, Jeeran’s Chief Product Officer said “The lack of Arabic-first user review platforms where everyone is allowed and welcome to contribute encouraged us to accelerate the launch of new cities”. She also added “We have learnt how to build communities and spread the review culture through previous launches; I can say the challenges & opportunities are very similar to what we have experienced elsewhere in the middle east”
Jeeran offers reviews, maps, as well as photos and allows users to document their own experiences on those places. Jeeran services are available through the website jeeran.com and for all smartphone users on iOs, Android, & Windows Phone.