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Yahoo Maktoob Launches Mobile Digital Content Services In Egypt For Mobinil Users

As part of its ongoing efforts to provide users with relevant local content across platforms, Yahoo Maktoob has teamed up with Mobinil to provide users in Egypt with mobile services and the best Yahoo Maktoob digital content via subscription services.

Yahoo Maktoob is committed to providing users with the latest digital content while on the go. Through this partnership, Yahoo Maktoob will offer Mobinil customer base of over 33 million subscribers a rich array of original Yahoo Maktoob video productions such as the acclaimed Helmy Online comedy show, and popular series including Fasateen, Nossy El Helw, and Beit Omaima. In addition, a range of exciting daily text alerts services will also be offered including OMG! (entertainment and celebrity news), Helwa (women lifestyle content on beauty and relationships), Yahoo Maktoob News (breaking news) and Yahoo Maktoob Sports. The content will be provided via VictoryLink, a VAS aggregator in the Egyptian market. Subscription to the service is optional – users can easily opt in or out of the Yahoo Maktoob content services via SMS at anytime.

Christos Mastoras, Director of Business Development at Yahoo Maktoob, said: “We are excited to team up with Mobinil to provide its customers with the best of our content in the Egyptian market. Mobile is a key area for us – regardless of the platform, digital content is part of people’s daily habits, with mobile content consumption increasing rapidly, especially in Arabic, so we are keen to collaborate with leading players to provide the best content to our Yahoo Maktoob audience and beyond throughout MENA.”

Eng. Ashraf Halim, VP Commercial Mobinil said: “We are thrilled to work with Yahoo Maktoob in order to reach out to Mobinil customers with the latest and original digital content in the Middle East, whether on smartphones or feature phones alike.”

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