Hampshire, UK. New research has forecast that over 400 million mobile subscribers worldwide will use their mobile phones for ticketing by 2013. However, the study concluded that trials and pilots are not being implemented into full mobile ticketing services as quickly as expected for several reasons including bar code reading issues, lack of reader...
MOSecure has launched mobile marketing solutions with its MAP- Mobile Access Pack. MAP allows advertisers to push bar-coded vouchers and tickets to mobile consumers via SMS.
MOSecure is entering a lucrative market, mobile ad spending will reach $5 billion this year alone, according to eMarketer. A big jump from the nearly $4.1 billion in 200...
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