News and movies take the lead as the most popular program types watched in the UAE
The Arab Advisors Group concluded a new survey of the UAE population (above 18 years of age) probing media adoption and usage. The survey revealed high levels of social media adoption in the UAE. Facebook was the most popular social media platform in the country, with 80.8% of respondents who use the Internet reporting having an account on the platform.
The Arab Advisors Group concluded a new major media survey in the UAE in August 2013. The survey report, UAE Media Survey 2013, provides the results of a major comprehensive survey of media consumption habits in the country. The survey covers television, radio, Internet, online gaming and specialized gaming devices usage patterns. The survey report has 57 pages and 61 exhibits.
Respondents were randomly called through randomly generated numbers. The gender, age group and emirate breakdown of the sample were pre-defined by the Arab Advisors Group according to the official demographics breakdown in the UAE. The survey results encompass answers from 750 respondents that passed rigorous quality control checks conducted by the Arab Advisors Group’s team. The survey yields a confidence level of 99% with a margin of error of less than 5%.
“The survey revealed that news and movies are the most popular types of TV programs watched in the UAE” Mr. Mohammed Al-Shawwa, Arab Advisors Research Manager, commented. “On the Pay TV front, the survey also revealed that over 40% of respondents who have a Pay TV subscription are subscribed to cable TV” Mr. Al-Shawwa added.
The Arab Advisors Group divided the survey questionnaire into seven main sections as follows:
• General information on respondents
• TV watching habits
• Pay TV
• Radio listening habits
• Internet usage
• Online gaming
• Gaming consoles
The Arab Advisors Group’s team of analysts in the region has produced close to 3,675 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s Strategic Research Services (Media and Telecom).