New research analyzes online advertising rates for 9 online News portals targeting the Arab World
New research from the Arab Advisors Group analyzes and compares the 2013 online advertising rates for nine online News portals targeting the Arab World. The selected portals include regional and international news content, in addition to business, financial, sports and entertainment content.
Arab Advisors Group’s research revealed that three out of the nine analyzed News portals’ rely solely on the ‘per CPM’ billing method for their standard online ads, namely: Al Arabiya, Al Bawaba and BBC Arabic. Meanwhile, Al Manar, Ammon News, CNBC Arabia and Donia Al Watan portals adopt ‘time-based’ billing. Two out of the nine analyzed portals – AME Info and Elaph- adopt both ‘per CPM’ and ‘time-based’ billing methods. The analysis reveals that AME Info had the highest average advertising rates among the five analyzed portals which adopt ‘per CPM’ billing for their online ads; meanwhile, CNBC Arabia had the highest average advertising rates among the analyzed portals that adopt ‘time-based’ billing.
“In terms of the price of a leader-broad banner, AME Info had the highest average rate amongst the five portals adopting ‘per CPM’ billing followed by BBC Arabic. As for portals adopting ‘time-based’ billing method; CNBC Arabia topped the list in terms of average price of online leader-board banners.” Ms. Hind Qweider, Arab Advisors Group Research Analyst commented.