Increase Revenue by Adding a Mobile Website
It is a useful tool to promote your business to millions of people at one time. However, stopping at the basic internet may cost you lost customers and lost revenue if your website is not optimized for mobile users.
The studies are out there, and it will only be a matter of a few years will tablets and mobile will surpass desktop use.
Is your company, brand or product ready?
Keep in mind that cell phones are not the only mobile devices used to surf the web. Many tablets also run on a mobile platform. In order to reach more potential mobile customers, your website needs to be optimized for mobile browsers.
There are a couple of ways that you can go about optimizing your site for mobile users: you can choose a service that will convert your existing site into a mobile version or you can do it yourself.
For those who are not interested in the technical side of coding I suggest that you go with a business that will do it for you. If you choose the DIY method, take time to become familiar with the differences in a mobile site, how much data will fit on the screen, image types, etc. Consider the orientation of your site. When adding your phone number to the site, make it click-able. (So clients can call you straight from the site).
Decide if you will use elements such as Flash or Adobe – although not strongly recommended because of the lack of SEO juice.
Another important factor to consider when creating a mobile site is your hosting. If you own a smaller business, you may prefer to self-host your site.
Just make sure you know that your hosting company can handle both your main site and your mobile version, and a lot of times they are tied together.
Taking the time to create a mobile version of your website will not only increase the amount of people that you can reach, it will also increase your bottom line. It doesn’t matter if you choose to go with a company or create a mobile version yourself.
Take the time to invest in future business trends (like mobile) and allow it to grow.