iMENA Holdings invests in classified portal

7 May, 2013


iMENA Holdings, an integrated and actively managed group of leading online businesses in the MENA region, announced that it invested in, a leading Arab world online classifieds business that offers its users the ability to buy and sell products and services online through online classifieds postings across many categories including but not limited to real estate, automotive, electronics, furniture, jobs, and travel services. is an Arabic-Only online classifieds platform that allows users to post their classified advertisements for free and without commission. gives sellers the opportunity to advertise their products and services, find the best price and sell it with no intermediaries to millions of users. For buyers, allows users to browse thousands of advertised goods, products, and services using simple searches and filters, and often find deals and discounts found nowhere else.

According to several online audience measurement services such as Stats Ipsos and Effective Measures, is already ranked as the number one online classifieds website in terms of listings and traffic in a several countries in the region. With a simple and highly intuitive interface that is tailored to local audiences, generates approximately 100 million pageviews a month. The total number of active classifieds posts on continues to grow, allowing it to offer users multiples of the number of classifieds ads in any newspaper print classifieds publication in the Arab world.

Salah Al-Sharef, CEO of, said “partnering with a big group like iMENA Holdings will assist our company in achieving its rank as the market leader in Arabic Online Classifieds in the region Insha’Allah.”

“Online classifieds is a proven business model globally, and is a rising star in this vertical” said Adey Salamin, CEO of iMENA Holdings.

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