Hsoub Ad Network announces new advertising tools: Video Ads and Rich Media ads

2 May, 2013

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In a major addition to its advertising network, Hsoub Ads, one of the largest advertising platform and ad network in Arabia has announced the implementation of two new online advertising mediums: Pre-roll video ads and Rich-Media ads.

Hsoub Ads Video, which was under active development and testing for several months, allows advertisers to embed their video ads in video content that will be seen throughout hundreds of Arabic websites across the Hsoub Ads publishers network. Pre-roll video ads are streamed before the video content the viewer has requested and its power lies in that advertisers can launch targeted video ads within minutes at a much less cost compared to TV advertising.

The other new advertisement medium is HTML-based “Rich Media”. It allows advertisers and businesses to embed interactive forms within the banner ad itself. For example, one great way of using this ad format is embedding a registration form or a subscription form to a mailing list, in the banner ad. The visitor is only on click away from registration, as when he clicks the banner it turns into a form where the user can enter his details. By removing the need to browse to another page, this would boost conversion rate for companies and businesses seeking to expand their customers’ base.

Mokhtar Algendy, who is the Marketing Manager at Hsoub, stated that both Hsoub Ads Rich Media and Video Ads are available immediately to advertisers using Hsoub Ads. He also emphasized that these are but some of the new features and that Hsoub Ads is constantly developing and testing new solutions for Arabia’s online advertising market.

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