VOD platform Istikana signed a deal to provide the Arab region with Bollywood content
The scope of the agreement includes the screening of around 200 premium Bollywood film titles on Istikana’s video platforms.
Istikana co-founder Tareq Abu-Lughod stated that “Bollywood is one of the most important film hubs in the world in terms of number of films being produced. We shall showcase some of the best films Bollywood has to offer to many fans around the world, MENA and specifically to those residing in the GCC”.
Head of Content Alliances & Syndication at Everymedia Technologies, Vishvendra Sharma declared: “The MENA is a huge market for Indian Entertainment content which cannot be overlooked. With growing popularity of Indian content around the globe, MENA has certainly become an important market and we see a lot of opportunity in content consumption. There is no theatrical or DVD release of Indian Movies in this region making Internet, VOD, Mobile a very integral platform for content delivery to the audience.
Tareq Abu-Lughod added: “EveryMedia is a leading player in the digital content space with a strong foothold in Bollywood. It has a capability of offering viewers the flexibility and convenience of watching a bouquet of content to watch anytime, anyplace and on any device and this is exactly what we provide at Istikana.”
Vishvendra Sharma concluded that ”With Istikana’s growing popularity and subscriber base in the MENA region, we are confident that Indian content will become more popular. Associating with Istikana gives both companies a first mover advantage with the kind of content we have to offer. We looking forward to a great experience.
Everymedia Technologies association with Istikana makes it a first Indian Content company to enter into internet VOD in the MENA region.