Woopra Partners with SalesForce.com bringing behavioral customer data to the CRM
RealTime web stats analytics platform Woopra has announced recently forming a partnership with CRM leader slaesforce.com. This partnership integrates Woopra with sales force bringing behavioral customer data to customer relation ship management aka CRM.
Ron Huddleston, senior vice president, ISV & Channel, salesforce.com, commented:
“Woopra is helping to drive customer success within the customer data analytics market by leveraging the power of the Salesforce Platform to seamlessly integrate behavioral insight and CRM, ultimately transforming the way companies connect with their customers.”
Woopra for Salesforce embeds a customer profile, which details every action the customer has committed on your website or application in real-time, directly within Salesforce’s lead and contact profiles. This customer behavioral insight enables customer-facing teams, such as sales and support, to instantly understand a customer’s engagement, convert trial users, spot at risk accounts, and more.
“Providing behavioral insight to customer-facing teams allows them to optimize their customer interactions,” said Elie Khoury, CEO of Woopra. “The most effective customer interactions happen when you understand your customer and their engagement, whether it be selling a new account, retaining an old one, or anything in between.”
As for pricing woopra said in a blog post announcing the partnership the integration will be free during this introductory period. Just install the Woopra app via salesforce.com’s AppExchange and you’re all set!