Dubai Based E-Commerce Gamification Startup Wamli.Com Launched with Quirky Products

12 Dec, 2012, a Dubai based startup, has launched an online social hub for shoppers and
collectors to source design oriented items sourced from around the world. The e-commerce startup a global portal that ships internationally within three to ten days.

The site, which went live on 12.12.2012, offers a social centric platform based on a
one-of-a-kind loyalty and rewards programme, its own virtual economy, the promise of
outstanding customer experience, and a dynamic ranking system.

  “The idea of is to combine shopping with a social community and gaming
experience. The products are cool and funky -some are quirky things you might not need but
will most definitely want. We’ve wrapped that in a cohesive social ecosystem where users
earn points whenever they browse, shop, or play. As users earn incentives for social
activity on and gain social recognition, they progress to unlock powers that
give them exclusive services and rewards such as a personal concierge,” said Rabih
Ghandour, CEO,

Products available at range from the practical to the fun, with gift items
such as stools, foosball tables and figurines rubbing shoulders with cleverly designed
technology products such as cameras, clocks and audio accessories. Other categories
include daily essentials such as stationery, travel articles such as bag packs and
suitcases, fashion related products like swimwear and wallets, and home design accessories
such as furniture, lamps and wall art.

    The Crazy-Funky-Cool category of products pays homage to’s geek-chic roots,
and offers products that are unique, peculiar, fun and collectible. Other interesting
products include bicycles and scooters, and even a yacht or two.

    “The model is disruptive to standard e-commerce because of the way it
integrates gameplay, social recognition and unique products from around the globe,
combining it into a thriving community with its own virtual currency. It is a platform
that brings shoppers, gamers and design enthusiasts together. The aim is to make shopping
a thrilling, entertaining and socially engaging experience. is essentially a
shopper’s paradise, with a little ‘geek’ thrown in,” Ghandour concluded.

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  1. Jameel  |  December 14th, 2012 at 12:12 AM #

  2. Shadi Halloun  |  December 16th, 2012 at 4:40 PM #

    Interesting idea. Just I think that too many features for a new website isn’t a good idea. First you need to get people engaged in your website, then you can start adding more features.
    Therefore, putting too many features and guides at the start may lower the percentage of people registering to the website.
    Good luck!

    Shadi Halloun

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