Yahoo! Maktoob and P&G launch new beauty and hair care site – Taallaqi
Yahoo! Maktoob and P&G have teamed up to launch “Taallaqi”, a new dedicated site offering Arab women the latest advice on haircare and beauty. Through a series of tailored videos and articles, “Taallaqi” provides useful tips for the everyday woman that is looking for practical advice on hair and beauty care, as well as expert opinion on fashion and style.
Featuring custom produced episodes hosted by Sandra Saad, premium video is an integral part of Taallaqi, which can be found under Helwa on Yahoo! Maktoob (http://yhoo.it/XAuPM4). The first phase of the show will focus on haircare in partnership with Pantene.