Smartphones constitute 8.4% of total cellular handsets in Egypt

18 Nov, 2012

A new Arab Advisors Group’s survey of cellular users in Egypt reveals insightful details on the Smartphones adoption and usage patterns. Egypt Smartphone survey follows the five Smartphone survey reports concluded in Jordan, UAE, Saudi Arabia, Kuwait and Lebanon.  

The Arab Advisors Group concluded a survey of cellular users in Egypt probing Smartphones adoption and usage. The survey revealed that 52.7% of Egyptian Smartphone users use applications. Of these respondents, 66.7% prefer applications in the English language.

A new major cellular phone survey of cellular users in Egypt was conducted by the Arab Advisors Group during September of 2012. The survey report, “Egypt Smartphone Survey 2012” was released on October 31, 2012. The report covered several areas including: General cellular usage habits, Smartphone adoption and usage patterns, Smartphone awareness, cellular handset brands and models in addition to availability of tablets, satellite TV, pay TV, fixed line and Internet connection at home among respondents. The report has 58 pages and 71 exhibits.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the three cellular operators in Egypt: Vodafone Egypt, Mobinil and Etisalat Misr. The survey results encompass answers from 765 cellular users. The survey yields a confidence level of 99% with a margin of error of less than 5%.

“When respondents were asked about their cellular handset brands, Nokia was in the lead (of the total handset base). Samsung ranked second while generic Chinese brands came in third.” Ms. Noura Abdulhadi, Arab Advisors Project Manager, commented.

The Arab Advisors Group divided the survey questionnaire into the following main sections:
General information on respondents
Availability of satellite TV, pay TV, fixed line and Internet connection at home
Internet usage and e-commerce
General cellular usage habits
Cellular handset brands
Smartphones adoption and usage patterns
Smartphones awareness
Availability of tablets at home
Detailed analysis of cellular handset models

These types of Surveys help startup figure out where to best tailor their product development offers.

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