Facebook Top Preforming Brands in the Arab world (Study)

4 Oct, 2012

The Online Project a pan Arab social media agency has released recently a report about the top performing brands on facebook in the Arab world. The report titled Facebook
Benchmarks in
the Middle East offers extensive data about top preforming facebook pages for brands across the Arab world
across many industries which can be used to benchmark your company’s performance to them.

“The purpose of this report is to identify the key performance
indicators (KPIs), and showcase the behavior of the top corporate
Facebook pages, per industry, in the MENA regio

The report ranks brands according to five core KPIs:
• Community size: number of fans• Content performance: Content Performance = (Likes + Shares + Comments) /
• “Talking about this: Talking About This = Page Likes + Wall Posts + Post Likes +
Comments + Shares + Answers + RSVPing an Event + Mentions
+ Photo Tagging + Checking in at Your Place
; • Response time: the average amount of time the page takes
to respond to its fans, by acting in the capacity of a customer
service agent.
• Engagement ratio: Engagement Ration = (Talking About This ) / (Community Size)

The report reveals brands facebook page performance in the following industries Airlines, Automitves, banks, FMCG, Food and Beverage, Mobiles, TV Channels and telecom.

One of the study findings is that Brands should not solely focus on increasing their fan base as
an indicator of their success – a common misconception. The
engagement rate is a good indicator of how relevant a brand is
to its customers and how much the fan base listens to it. Brands
should be constantly looking for creative ways to engage with
their fan base, supplemented with advertising for growth.

The top facebook pages according to number of fans where TV channels: Al Jazeera Channel
fans, MBC2
fans, MBC4
fans, Al Arabiya ‫قناة العربية‬

as for other sectors Vodafone Egypt
1,446,345 came first then Nokia Egypt
, Pepsi Mas
r 1,263,311
followed by KFC Arabia

Here is the full study:

#via Ait news.

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