Report: iPad is the preferred choice of households that have tablets in Kuwait

19 Apr, 2012


A New Arab Advisors Group‘s survey conducted on February 2012 of cellular users in Kuwait reveals some details on smartphones and tablets adoption and usage patterns. The survey probed general cellular usage habits, smartphones awareness in addition to tablets availability among cellular users in Kuwait.
The survey revealed that iPad is the preferred choice of housholds that uses tablets and that 51.3% of the total cellular handsets used by the respondents are smartphones. More than half (58.5%) of smartphone users who use applications prefer the English language for their applications.
Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the three cellular operators in Kuwait: Zain, Wataniya and Viva. The survey results encompass answers from 750 cellular users. The survey yields a confidence level of 99% with a margin of error of less than 5%.
“The survey revealed that 82.2% of the respondents who download applications download social networking applications, followed by games applications (60.7%) and then news applications (41.1%).” Ms. Noura Abdulhadi, Arab Advisors Project Manager, commented.

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