From Alexandria: OpenDayz e-commerce Portal for Small and Small business Funwave Social Gaming With a New Twist

4 Apr, 2012


Recently launched opendayz one of the first batch of startups to launch from Alexandria Egypt based startup accelerator Tahrir2 offers an ecommerce portal for home and small businesses to market their products while offering buyers products and logistics at reasonable prices. The idea came to a group of girls to help local businesses market their products in a more efficient way than facebook pages while offering them logistics and services in delivery and cash collection.

In three months this startup managed to start from a concept to a working business with customers and revenue stream. The team behind this startup are 6, 3 technical and 3 operational and business.

The goal of OpenDayz according to Samer ElSahn CEO of Tahrir2 is is to serve a niche market with high capacity but not attended. as all other ecommerce websites focus more on brands and big stores rather than attending to small businesses and local ones.

“For now OpenDayz as any startup incubated in Tahrir is focusing on scaling and generating revenue that will self sustain it. After that the plan to move to other markets in the region might need funding.”

As how the startup plans to market it self Samer told AC “Opendayz is moving with a sales and marketing team that works on the ground and attend events, while doing sales calls to businesses using facebook. On the other hand digital advertisement is done through social networks and the use of social sharing tools to get traffic.”

Second startup that also recently launched from Tahrir2 is , Funwave it is a social gaming company that is trying to offer a different twist as Samer notes, “they are trying to build realistic social games. They are trying to bridge the gap between the virtual world and the real world. “
Their first game is Ultras , which is a football game, in which the player builds his academy and his team to play with his friends. “The reality part which we are holding back until we build our user base will be the competition between football teams fans to get the highest scores for their teams and make their teams win in a virtual league that takes place at the same time of the real league.” Samer Said.

This startup is built with 4 team members, 3 engineers and a concept/graphics artist. The game targets the Arab region but they have an eye on global expansion.

As for seeking early stage rounds Samer said “Again like any Tahrir startup, they are focusing first on building a business that is self sustaining. Looking for VC funds is an option.”
For marketing Funwave is using in game social marketing methods to get players.

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