Mobile Advertising Network InMobi Expands Presence in the Arab World with New Appointment
InMobi, the world’s largest independent mobile advertising network, announces the appointment of Richard O’Sullivan as Head of Sales for the Middle East, as part of its latest step in its global expansion. InMobi will be exhibiting at The Mobile Show in Dubai on between 17-19th April 2012.
Richard O’Sullivan has over ten years experience within the digital media and advertising industry, where he has held senior and strategic roles.
Richard O’Sullivan, Head of Sales for Middle East at InMobi comments: “InMobi has grown exponentially over the past six months. The Middle East is a very important region for us, and I’m looking forward to working with advertisers and agencies to identify connected audiences on the mobile device and providing both performance and bespoke interactive & engaging solutions. We want to help advertisers capitalise on this growth, sharing best practice and our global and local knowledge.”
InMobi’s network reaches over 20.3 million consumers in the Middle East, where it has seen a 400% growth in usage of mobile devices in the last 12 months. The Middle East expansion and growth is a commitment to InMobi’s global strategy to have a presence locally, in key regions.
O’Sullivan adds: “With InMobi’s network’s scale and reach, and the creative opportunities made available by our recent acquisition of Sprout, we can enable brands and agencies in the Middle East to create exciting and engaging HTML5 Rich Media ad campaigns to mobile consumers worldwide. I’m very excited about the endless opportunity for brands to target their audience, and be a part of the growth within this industry.”
InMobi recorded over 93.4 billion advertising impressions in January 2012; its network now reaches over 485 million consumers in 165 countries across the globe. It has the industry’s first scalable rich media solution, following the acquisition of HTML5 expert Sprout last year. InMobi providesaccess to best in class creative and production expertise in rich media, running on iOS and Android devices.
Richard O’Sullivan will presenting Mobile Rich Media Best Practice, and providing a seminar on How Mobile Devices are Changing the Media Consumption Landscape at The Mobile Show this year in Dubai.