Facebook and Yahoo Using Google’s Adwords to Advertise in the Arab world

25 Dec, 2011

Facebook is going away from its traditional zero cost marketing efforts to boost membership to its social network and counter its upcoming rival Google+. Historically Facebook relayed on viral marketing to push current members to invite their friends.

But recently several Facebook ads has been popping in the Arab world at Google’s AdWords on its partnership program with third party websites “Adsense.”

for example one facebook ad, titled: “chat with friends Facebook: lookup for your friends on Facebook and chat with them signup for Facebook today. The text ad link leads to Facebook front-page.”

Yahoo! is also using Adwords, recent ads spotted on Adwords entice users to signup to the new Arabic Yahoo Mail leading to this landing page: http://xa.overview.mail.yahoo.com/

This is an interesting step to see that Facebook appetite for new users in the Arab world extends to use advertising off its website. The same would apply to Yahoo!.

What is interesting too to that both Yahoo and Facebook are using the product of their rival to advertise and reach new users.

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