The Minimal Public Relations Efforts Startups Need to Do
Many startups specially Arab ones underestimate the importance of public relations in branding their products and in marketing them. Take a look at startup weekends events in recent Arab countries, does anyone remember them or what they do? does anyone use them? where are they now?
Public relations is a cheapest way to market your products or startup and entice people to use it, if people do not know about you they will not use you.
In nut shell you need to develop media contacts and write a well written press release about your product and services, and pitch your story to the media and journalists from the angle that interest them and their readers not yours, meaning if you have a cooking website you can target women life style magazines by pitching your story in a way that your startups saves time when looking for a recipe to cook something.
I am not going to go through how to write a press release and how to develop media relations, I am going to ask entrepreneurs and specially Arab startups to do the minimal which is having a blog for the company and email relevant media sites like us, with your news.
In your blog you need to keep your users updated with what is new at your company, example: new features, new millstones, new partnership deals and so on. And this is not enough you need to email the media.
Main stream media in many cases won’t understand your startup and the possibility of having an article about you is low. We do encourage to target them but here at ArabCrunch, because we cover Arab startups and the Arab tech sector, your news is important to us and our readers, so go ahead and start sending us your news and we will cover you “inshallah” in ArabCrunch English and ArabCrunch Arabic. You do not have to send a press release, just the basic news of what, when, why, and where. This effort does not need a team or a special PR agency, a startup of 1 or 2 people can handle a small job like that.
One note, we read every email that is sent to us but we can not respond to every email, however if your news is interesting to our readers we promise to do our best and cover it.
Remember in many cases startups die not because the startup idea is horrible, but because their founders did not do the minimal marketing and PR effort. And for those startupweekendrs please stop being lazy and do the minimal and email us 🙂