Study Highlights The State of Mobile Apps in the Arab World

14 Jul, 2011

If you are a developer then you should seriously think about learning one of the mobile programing languages and start developing apps for iOS, android, BB, Symbion phones. As there is a huge opportunity to make money and succeed not only in the international markets but also in the Arabian market specially with Arabic apps as a new study reveals.

If you want to develop mobile apps for the Arab world, you should start with a platform, but the questions is which one you should choose? based on the matrix you decide and a look at the research at the end of the post will help you make a better business decision. However, you should note a major highlight, Nokia is sinking desptie Nokia is a clear leader now, but faces fierce competition in GCC from Apple and BlackBerry. 54% of those in the study who where surveyed, claim to use Nokia smart phone, 45% consider it their main phone for apps and just 22% would consider it as their next smart phone.

The study is done by AppsArabia the UAE based fund for mobile apps entrepreneurs which is part of twofour54, to highlight the business potential of apps in the Arab world. The study was conducted online and surveyed nearly 3,000 people in the region and the highest response rate came from Egypt, which had 14% of the participants.

Here is the research highlights :

  • 49% of smartphone users expect to upgrade in the next 6 months, 70% in the next 12 months.
  • 82% who don’t have a smartphone want one and 54% expect to get their first one in the next 12 months.
  • 95% of smartphone users have apps installed.
  • Smartphone users have an average of 29 apps installed, while 40% have 10 or less.
  • 51% of smartphone users use apps all day long.
  • 73% like downloading apps that make their life easier and 57% are interested in game apps.
  • 82% of smartphone users with apps download at least once a week.
  • On average, smartphone users download 6 apps each month.
  • n the coming 12 months, 53% of all smartphone users claim they will be buying apps (30% said they wouldn’t and 17% were not sure)
  • In the coming 12 months, 24% of all smartphone users claim they will spend more than USD$50 on apps.
  • 58% would trade their usage data and receive targeted advertising in return for free app
  • 52% recommend apps to friends while half as many (26%) give a simple rating score for those
  • they don’t know to see.
  • 33% find out about new apps from their friends while most are discovered doing a search on their smartphone (38%).
  • Just 14% would evaluate an app based upon general media coverage.
  • 62% of all smartphone users surveyed in the Middle East prefer apps to be in English while
  • 39% of users who understand Arabic prefer apps to be in English.

Here is the full research:

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