How Did N2V’s Facebook Page Attract 100,000 Fans in Less Than a Month
Saudi based National Net Ventures or (N2V) is one of the largest Internet holding companies in the Arab world, it invests “venture funds” in Arab Internet and mobile startups and owns and develops its own ventures. The Company owns a number of popular websites including: HawaaWorld an Arab women destination site, N2V Development House a software and web out sourcing company, SNSEO social media and SEO company, and Net Advantage: the first specialized Internet media house in the Arab world.
While N2V’s investment program breaks into, Seed program: which uses a startup accelerator model, offering capital, mentorship and office space for 3 to 6 month, this program is aimed at startups that did not launch their products yet. Early startups: focus on web and mobile ventures, and specifically, consumer web, the program invests cash on startups that already launched and are operational. Joint Startups a program to work with international companies to develop join venture to penetrate the Arab market and N2VLabs: is N2V’s own produced startups with the leadership of their Entrepreneurs-in-Residence.
All these programs have been launched relativity recently by N2V, the company is expanding massively and hiring top talent in the Arab world. Among them is Nagi Salloum ex-marketing manager for Google MENA was recruited N2V head of marketing.
Under Nagi direction the company marketing efforts are directed at making N2V one of the most recognized Internet brands in the Arab world, or Google of the Arab world as Nagi puts it: “we at N2V are focused on disrupting digital Arabia” To do so, the company has been sponsoring tech and entreprunership events across the Arab world.
The facebook contest asks participants to submit a design of N2V logo made from any physical material ( photoshop made logos are not accepted) to win iPhones, iPods and Samsung Galaxy tab and Galaxy S II.
The winners are determined by calculating the most voted photos, so this step has increased the viral growth of the app, as participants rush to ask their friends to vote for their logo. And in order to participate, you have to like N2V page on facebook page first. Other viral elements of the app are voting and commenting on photos which shows up on the users facebook stream, which in turn would bring more users.
N2V did spend on facebook ads to promote the contest but as Nagi says “We consciously decided to have very limited ad spending, and instead design a very viral Facebook photo contest app to grow our fan base by. This proved a right strategy and eventually helped us reach thousands of new users very quickly.”
He also said “We launched the N2V page and competition 21 June, 2011 in order to build awareness of N2V brand, and connecting with users in a fun and engaging way. ”
The contests has been an instant success in less than a month the contests generated over 100,000 fans for N2V facebook page (now it is 109,272 fans), over 2300 photos submitted and 40,000 votes.
Several companies connected N2V and started using the app “including big brands such as LIVE MENA, and we are finalizing discussions now with several other local and global companies. We are also excited to release a site just for this application to allow companies and users from around the world to use it.” said Nagi.
Nagi attributes the contests success to “very close attention to every detail when designing the application, from user experience, user behavior, 24 hours moderation and monitoring, promptly answering user queries.”
The contests ends on 30 July 2011, you can view submited logos and submit your own here.
What can brands, marketers and entrepreneurs learn from this success: do not just start a facebook fan page and promote it with FB ads, innovate and bring new ideas to drive engagement and fans.”We like to believe that we created one of the most intuitive and engaging photo voting application, with such high quality that easily competes with similar global apps.” concludes Nagi.