(List) 10 Insights: How the Arab Spring Affected BBC Arabic Online Audience Growth & Behavior #AAMT2011
Arab Spring had an impact on BCC Arabic website visitors as with all other news sites. At Arab Advisors Media Telecom Convergence conference today in Amman, Jordan, Falko Mortiboys and Rufus Weston from Digital Insights at BBC World Service shared their insight in how Arab Spring affected growth in audiance at BCC Arabic, and we would like to share 10 interesting insights with you:
1– First Spike of Traffic After Bin Ali got ousted. traffic for tunisia uprisings was relatively low until ben ali went.
2– Record Audience During the Egyptian Revolution and Mubarak’s Resignation.
3– Traffic spike picked up during the Libyan revolution and when Momar Gaddafi appeared on TV and when the first Air Strike came against Libya
4– During Arab Spring Spikes BBCArabic showed an increase in Live TV streaming
5– Arab spring has resulted in 15 fold increase in traffic to web site from social media sites like Facebook and Twitter. I think that would increase if they add the native Like Facebook button instead of share and the native Twitter Retweet Button.
6– 65% of BBC Arabic news web site visitors are now from Arab world compared to 45% before the Arab Spring.
7– BBC Arabic’s Mobile picked up traffic after the Egyptian revolution and unlike Web it remind high, 6 month ago mobile videos were low.
8– Post Arab Spring BBC Arabic mobile video page is the most popular after its homepage. BBC Arabic Android App is coming soon.
9– Most popular pages during the spikes were the live-text page which gave users info real-time
10– Rufus Weston told ArabCrunch “that we estimate that for major news spikes, we retain approximately 3% new audiences.” and it is a key driver of BBC Arabic’s growth strategy.
BBC Arabic site has 1.6 million unique users per week and 1.5 million pageviews per day. During the Egypt revolution traffic was much higher than the average 1.6 Unique users.