(Infographics) Digital Marketing Trends in the Middle East: 5.5 Million Twitter Users in the Arab World
Between 2009 and 2010 Twitter users from the Arab world were estimated to be around 15,000 to 40,000 but these figures were not official and not very accurate. But after the revolution on Tunisia and Egypt, as Twitter has been used as a tool to fuel the revolution,Twitter become a house hold name in the Arab world just like Facebook. An infographic about Digital Marketing Trends in the Middle East from socialbakers and IQPC estimated the number of Twitter users in the Arab region to be around 5.5 Million users, that is 136.5 % growth rate! The infographic goes to reveal that 40% of them are from UAE.
Other interesting figures from the report is that there is 15 million Facebook users, that number however might not be accurate as in Q1 2010 our sources inside Facebook estimated the number around 16-18 million users.
The complete inforgraghic is below, we have another two reservations, e-marketing budgets from the Arab world does not include banners ads spending as it focus on email marketing, smart phone apps, SMS marketing, social media marketing and google adwords. Another one it does not mention the source of the numbers for Twitter users!
Ari Kesisoglu – Regional Manager, Middle East North Africa said that online ad spending in the MENA region is between 110 to 130 Million, thus the report should include banner ad spending to offer a complete picture. USD annually.
Here us the infographics: