12 Ways to Market Your Startup With Zero Ad Spending
Many entrepreneurs think the hard part of building a successful business is coding, while it is important milestone, but if no body bought it or used it, your startup will go no where.
Today we assemble a quick list in how to market your startup with zero ad spending, you are encouraged to tweet the method you found most effective and add your say :
1-Leverage Your Network:[tweet]
Ask your friends, family, coworkers, Facebook, Twitter and email connects to join your startup and use it, ask them to invite their friends.
2- Add Viral Components [tweet]
The best why to grow your user base is to add viral component to your web app, you need to allow members to invite their friends to join them on your site. This is best done when you offer incentive to do so. Foursquare growth is partly because of Twitter and Facebook integration, whenever you check in to a location or gain a badge it tweets the info. People link their Twitter and Facebook accounts with Fouresquare because they see value of notifying their friends of their were abouts.
3- Get Bloggers to Write about You [tweet]
Look for relevant blogs to write about you, even if your startup tech oriented you might fall on other non tech bloggs, say Location based blogs. Beofre you do that, friend the bloggers, look them up at Twitter, look for their personal blogs, engage with them so they know you and write about your startup. Email them their news, but remember bloggers are very busy people you need to shoot a short and coherent email that is customized to the blogger. Whenever you add a new feature connect the blogger who wrote about you and send him your updates pin pointing to the last coverage you got.
5- Partner with Events: [tweet]
Offer events of relevance to your business free ads in exchange for adding you as a media partner.
6- Create an Interesting Company Blog: [tweet]
Your startup’s blog should not just publish news about new features you release, make your blog an industry voice. web apps developers 37signals ‘s blog has established it self as an industry destination in design, business, experience, simplicity, the web, culture, and more. and helped the growth of their paid apps.
Remember to add “post this blog pos”t to Facebook and Retweet buttons, this help virally push your blog posts hence your startup
7- Release an API:[tweet]
By releasing an API developers will find new ways to use your product and bring new customers to you for free. Twitter’s API helped build an ecosystem that reshaped Twitter form just a SMS tool to an information exchange hub, most users use Twitter via desktop or mobile apps rather than Twitter.com
8- Participate in Business Plan Competitions: [tweet]
You do this not just to win the cash award, but winning a competition would help push your startup more people, they will recognize it and will push it with the media not to mention when you add the award badge to your website it would build more trust to your startup.
9- Recruit a Celebrity to Join You: [tweet]
Get someone famous to join your startup put him on the board of directors or so. Celebrities bring their fans along to use your app, they get you instant media coverage and build trust in your brand.
When Brian Lee founded LegalZoom in 2001 as a website that provides legal documents, He recruited Robert Shepero who is one of the most famous litigators, well known for OJ Simpson trial. Getting Shepro joining LegalZoom helped gain needed people trust.
Take Twitter as another example and the major role celebrities play in bringing millions of new users and mainstream press attention.
10- SEO: [tweet]
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via organic or nonpaid methods. You should build your product from the beginning with SEO in mind. Many people will find you via searching.
11- OEM: [tweet]
Original equipment manufacture (OEM)r, were a reseller would resell your product using his name. this is case is mostly used in software and hardware. When I used to work with Telefinity a Telecom software company we had an OEM partner in Pakistan who used to sell our call recording solution to call centers there, without him we would have spent lots of money opening an office in Pakistan.
12- Have an Awesome Product: [tweet]
If your product sucks no body will use it, so before you go into marketing your startup, your product should provide value to users and offer a strong reason to use it. Do not do a copycat.
Now you have a another tip, you can share it to help other entrepreneurs ?