Yahoo! Maktoob Taxi Advertisement Spotted in Cairo, Egypt
Yahoo Maktoob is spending ad dollars on advertisements being displayed on Taxi cars in Cairo Egypt. Seems the Arabic branch of Yahoo wants to push more into mainstream Egyptians.
The ad asks Egyptians to make Yahoo Maktoob their default home page to access Yahoo mail Facebook and so-forth.
Yahoo has recently redirected its homepage in the Arab world into http://maktoob.yahoo.com and relaunched Maktoob site smilier to what Yahoo! is today, widgets or a “start-page” that can connect users with their latest feed from Yahoo Maktoob sites and external sites.
We do not know how effective is advertising on cabs for internet brands rather than it is a branding effort from Yahoo more than a traffic driver.