Google: MENA Online Ad Spending is Between 110-130 Million USD in 2010, 100 Million Arab Users will be Online in 2015

12 Dec, 2010

During his speech at google’s first organized event in Egypt coined G Days Ari Kesisoglu – Regional Manager, Middle East North Africa said that online ad spending in the MENA region is between 110 to 130 Million USD annually. Although there is no real projections of online ad spending, last year it was estimated below 100 million USD, thus annual growth rate is estimated between 20-40 %.

I wanted to ask Ari how he got this number, and where is this money being spent? is it on adwords and the rest of major knowns websites such as sarmady’s and maktoob, jeeran, Jabbar, ameinfo and so on?

We hope he will answer so we update you.

On his part Wael Ghonim – Marketing Manager, Middle East and North Africa said during his Internet trends session that 100 million Arabs will be online in 2015 which is about 30% of the Arab world population. Mr. Ghonaim added that most users are young as this is good because this segment consumes more, and that this is the time to be online and invest online.

Wael also talked about what people are searching for in the Arab world where he said that news is #1 search category for egyptians, then images, music & audio clips.

As for  YouTube and other stats Wael said that region has:

  • The highest number of playbacks compared to quiries
  • 24 hours of videos in every minute are being uploaded to YouTube
  • 10% of search are coming from Mobile devices
  • Symbion OS is leading Mobile handsets in the region
  • 200$ growth in mobile search quires in mean in 2009.
  • Saudi Arabia leads growth in the region followed by egypt.

Anther important stats, Wael revealed that Arabic users speak Arabic as less than 20% of MENA users communicate in English. He suggested that if you target the Arabic market develop the arabic UI first.

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