July Stats: Google Leads the US Search Market at 66.2% Yahoo Second Growing at 8%

17 Aug, 2010

ComScore the leading company for measuring web stats released today its July 2010 qSearch analysis of the U.S. search marketplace.

Americans conducted more than 16.6 billion total core search queries in July with Google Sites leading with 10.3 billion searches growing 1% from June 2010, followed by Yahoo! Sites growing at 8% with 3.4 billion and Microsoft Sites with 2.1 billion growing at 1% from June.

ComScorer base Total Core Search on the five major search engines, including partner searches, cross-channel searches and 
contextual searches. Searches for mapping, local directory, and 
user-generated video sites that are not on the core domain of 
the five search engines are not included in these numbers.

As for Explicit Core Search, ComScore defines it as user engagement with a search service with the intent to retrieve search results. The stats as follows:

Out of Nearly 15.6 billion explicit core searches were conducted in July, Google Sites led the U.S. explicit core search market in July with 65.8 percent market share at 10.3 billion searches, followed by Yahoo! Sites with 17.1 percent at 2.7 billion searches up 0.4 percentage points and Microsoft sites with 11.0 percent growth a 1.7 billion searches . Ask network captured 3.8 percent of explicit core searches at 588 million searches (up 1 percent), followed by AOL LLC with 2.3 percent at 365 million searches.

#image via Stéfan.

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