BREAKING: First Self Service Video Ad Network to Deliver More Twitter Followers and Retweets Launched by TwitVid

12 Jul, 2010

TwitVid the leading Twitter video sharing platform founded by  University of Waterloo students Mohammad Al Adham from Jordan and Adil Lalani from Pakistan, just launched SocialAds a self-service  an “AdWords” and “AdSense” like for Twitter. Social Ads is the first and only video advertising network that offers advertisers a direct way to gain targeted followers and retweets. SocialAds is available now TwitVid and will be available to other video publishers soon.

SocialAds available on offers advertisers the option to customize advertising campaigns with specific audience targeting, to promote their desired social media channels.  Depending on the specific objective of the campaign (e.g., to gain more Twitter followers or retweets), advertisers are would select their desired combination of SocialAds’ retweet-to-watch or follow-to-watch functionalities:

·       Retweet to watch: Viewers will be prompted to retweet a message before watching a desired video.

·         Follow to watch: Viewers will be prompted to follow an advertiser’s Twitter before watching a desired video

However according to Twitvid SocialAds has an opt out option. Viewers will never be forced to retweet or follow a brand.

During a private beta test of SocialAds, Twitvid said participating brands received more that 400 new followers in less than an hour. Two percent of those viewers who were shown the advertisement followed a brand.

“Traditional means of monetizing video has heavily relied on pre-roll ads, which work great for premium content but can be quite suffocating for an end-user who may only be trying to watch a short video,”

said Mohammad Al Adham, co-founder of TwitVid.

“SocialAds offers an alternative advertising solution, which provides measurable value to both advertisers and viewers. Through SocialAds’ proprietary technology media viewers are exposed to social media accounts targeted to be of high interest to them. In turn, advertisers are exposed to and gain engaged customers whom, once acquired, can be communicated with as a trusted brand.”

SocialAds’ prices are based on a price-per-action model. Advertisers will pay a set, agreed upon, amount per follow or retweet. Advertisers will not be charged for impressions that do not result in an action. Bidding will begin at one dollar per follower and seventy-five cents per retweet, with higher bids receiving better placement on the advertising units.

For example, advertisers will be able to place bids on popular content producers and videos from the celebrities, musical artists, and professional athletes that have chosen TwitVid as their preferred video tweeting service, including: Britney Spears, Justin Bieber, Maroon 5, The Jonas Brothers, The Used, andThe Los Angeles Lakers, the NBA and the PGA.   Brands will also be able to set guidelines on which content their advertisements are placed. All brands will be able to ensure that their advertisements are not associated with content that may be objectionable to the brand.

The company also announced that in the coming future, SocialAds will feature proprietary relevance technology that will allow advertisers to better match their advertisements with highly relevant video content, as well as target geographic locations and specific languages.  For example, videos tagged with key words such as “travel” may be matched with advertisements designed by hotels or airlines.

TwitVid has received early this year its second round of funding from  DFJ, Aydin Senkut, Samih Toukan and Hussam Khoury, founders of Maktoob, which was acquired by Yahoo last year (Samih now serves as CEO of Jabbar Group), early Maktoob investor Fadi Ghandour, Founder and CEO of Aramex (ArabCrunch Advisor), Georges Harik, an angel investor who was director of Googlettes.

Here is SocialAd video:

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  1. Sohaib thiab  |  July 12th, 2010 at 8:54 PM #

    Exciting news indeed, congrats to Mohammad and adil for this new achievement , it looks like this new video ad network will be a big one and I’ll definitely be using it and incorporating it in our future social media marketing campaigns.

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