Video: Metaio and YourReality Bring Augmented Reality To E-Commerce

2 Jun, 2010

The Internet changed how people shop. Now, Augmented reality is changing how people will shop online.

YOUReality along with Germany based Metaio are introducing Online Retail Visualization 3D tool, which makes it possible for consumers to see products in their own space before they purchase them by integrating Augmented Reality into a suite of commerce applications. The new services will change the retails industry by allowing shoppers to make more better buying decisions, and help retailers sell more.

With YOUReality, customers can try before they buy, allowing consumers to visualize context sensitive products with life-like 3D models in a photo of their own home environment. The resulting image provides a realistic view of what the object will look like in that space with the ability to move the item around and change colors, styles, sizes and textures of the 3D object while viewing it in the photo.

“Retail Visualization takes the guesswork out of the visual aspects of shopping, such as selecting fabric choices, textures and colors, making the buying decision faster and easier because consumers can literally see furniture, electronics, appliances, even accessories, in their own space at the point of sale. Retail Visualization for e-commerce allows the user to visualize products in a web store and then add the selected items directly to the shopping cart to complete the transaction online,”says YOUReality Founder, Michelle Fallon.

YOUReality has a suite of 3D applications for brick and mortar and e-retailers, product manufacturers, designers and others .

All recent metaio and YOUReality applications will be available for live presentations at the Augmented Reality Event (ARE 2010) on June 2nd and 3rd in Santa Clara, CA, USA.

Here is a Video demos:

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