Ex-Google Arabia Nagi Salloum Launches a New Startup: Loomni, Bringing Affordable Courses To The Mass

8 Jun, 2010

Former regional marketing manager for Google in MENA Nagi Salloum who launched yesterday dead simple sharing tool loomn.it is launching today his new startup loomni.

Lo0mni is trying to solve the problem of education and knowledge. As after university most people tend not to learn and take new courses as most traning courses are geared towards executive and sneior managment due to the expensive rates they are offered at (1000+ USD.)

Loomin is able to offer affordable cousres at the rate of 50$ with a new conecpt to attract instructors: “marketing by teaching”:

“here experts can share their knowledge, educate people about topics they are expert in, and with extensive practical experience. ex: as a social media company, market your services by teaching people about social media stuff. If they are interested and understand the benefits of social media they will contact you for professional advice and services. Instructors are incentivized to deliver high quality course as the delivery will impact their reputation in the market. “ Said Nagi

Nagi is also introducing Loomni vouchers, prepaid codes charged with a certain monetary value (typically 200 AED, avg price of a course). This allows businesses to provide the Loomni courses to their staff by purchasing these vouchers and distributing them to their employees. Employees would then book courses on Loomni without any cash transaction.

“With this, companies can now fund education as part of their corporate social responsibility in a new way, by purchasing Loomni vouchers and distributing them to non-profits to educate disadvantaged people, Government can now easily support the Emiratis continuous education by providing them with Loomni vouchers.” Nagi added.

Quick Questions and Answers:

  • The elevator pitch in 140-characters?

Loomni is a knowledge sharing platform organizing a variety of short,attractive,in-venue courses, delivered by experts at unbeatable prices.

  • Who is the target audience?

Loomni is aimed at university students, small and medium businesses and general audience. The website has been designed with a very user friendly and simple interface, creating a fun and nice branding.

  • What is the story behind choosing “Loomni” as your start-up’s name?

Loomni is a blend between illumination (illuminate people’s minds) and alumni (I used to pronounce it Alumnee). i wanted a simple fun easy to spell/pronounce word, and available as a domain name :)

  • What is the monetization model ?

the business is designed on a revenue share model between Loomni and the instructors, share varies based on course, instructor, frequency of course, audience…

  • why you decided to leave Google?

Prior to moving to Dubai as the regional marketing manager in Google, I worked in Procter & Gamble, as a regional brand manager for Near East markets, based out of Beirut, Lebanon but decided to quit Procter & Gamble in 2008 to launch a start-up aimed at fixing the scattered private tutoring market. Only few months after launch, due to harsh political instabilities in Beirut, I decided to leave Lebanon and settle in Dubai, which offers a solid infrastructure for businesses to prosper. I took the time while at Google to fine the business model I had launched, and when the time was ready, decided to relaunch it in Dubai. So in short, yes, these 2 situations are related :)

    #Loomni at ArabCrunch.NET.

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    1. hussein  |  June 8th, 2010 at 1:22 PM #

      great idea and even better execution, the only thing i would like to see is some free courses to give the people a taste of what their getting; meaning if i’m interested in an internet marketing by john smith, then john should offer part 1 of his 5 part lectures for free to act like a teaser for the course. In my point of view that will drive much more sales and give more credibility to the course giver (instructor)

      I know the second thing isn’t useful now because the site just launched but in the near future they could put up a chart of their best selling courses, so the good courses would stand out.

    2. Gaith Saqer  |  June 8th, 2010 at 10:20 PM #

      i agree hussien, this is a good idea :)

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