Yahoo Maktoob Day: Yahoo! Launches WorldCup 2010 Microsite in Arabic
Yahoo made several steps today starting with de-emphasizing the Maktoob brand, giving the homepage of Maktoob a Yahoo look and feel and releasing single sign-in via Yahoo ID to Maktoob sites.
As there are only 25 days remains for the first world cup 2010 to take place in South Africa, Yahoo Maktoob team launched a new Arabic microsite for football fans so they can follow the biggest football event that takes place every 4 years, under what is called now “Yahoo Maktoob sports, The word “Maktoob is smaller than Yahoo.”
Yahoo Maktoob sports worldcup site provides news coverage for worldcup matches results and information about important dates, worldcup related photos and information about Auditoriums.
Yahoo Maktoob Arabic site for worldcup looks almost the same as Yahoo International English site but has no fantasy game section.
International sports website Goal.com has launched in its Arabic version of the site a special section for worldcup, the same step was also made by Kooora.com, the most popular Arabic sports website. Even though Kooora’s world cup site look and feel is old school, it some how has more detailed information.