Updated: Finally Google Enables AdSense Ad Filtering from Categories Such as Dating, Sex, Ringtones & Get Rich Quick

22 May, 2010

Update: Google spokesman  said “Yes, filtering is up to 11 categories (limit of 5 doesn’t apply anymore).”

AdSense is  the advertising platform from Google that any website publisher can use to monitaize part of his traffic via ads coming from Google’s self service  online ad solution for advertisers: adwords.

However, publishers did not have control on the type of ads that pops up on their sites, and many of these ads caused embarrassments for many serious publishers specially in the Arabic region.

I have communicated before to Google team about this problem, and I am happy that yesterday Google announced that adsense publishers can now filter and ban ads in the following categories “under category filtering beta feature”:

Cosmetic Procedures & Body Modification


Drugs & Supplements

Get Rich Quick


References to Sex & Sexuality


Ringtones & Downloadables

Sexual & Reproductive Health

Video Games (Casual & Online)

Weight Loss

According to Google Arabia’s blog post, the new feature is available in beta to publishers in a number of English-speaking countries including, but not limited to, Australia, Canada, India, Ireland, the U.K., and the U.S.A.

The feature is also available in many Arab and African countries:

Morocco, Egypt, Tunisia, Libya, Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Yemen, Lebanon, Jordan, Palestine, Iraq, Chad, Djibouti, Arteria, Ethiopia, Somalia, Mauritania.

Google’s English blog post announcing this service, says that category filtering lets you prevent ads from up to 5 specific categories, but the Arabic posts talks about 11 categories. When I tested AdSense ( we do not use adsense here at AC) adSense accepted filtering all 11 categories, my location is Amman, Jordan.

So I wonder if only publishers from Arab countries can filter all 11 categories all together while other parts of the world can filter only 5!

I will ask Google and update you here if category filtering is limited to 5 in non Arab countries.

For more info you can go to Google help center here.

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  1. fatin khwarizmi  |  May 22nd, 2010 at 7:26 PM #

    thanks god , a real headache disappeared !!!

  2. Gaith Saqer  |  May 22nd, 2010 at 8:50 PM #

    yes, but publishers need to enable the filtering 🙂

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