Another Acquisition from Yahoo! in the Muslim World: koprol, a Location Based Social Network
Since years Location based services (LBS) has been a hot topic that did not take off until recently. There were many attempts to tap into this market from brightkite to ArabCrunch demo 09 demoer wenear to Yahoo it self with fire eagle.
Many experts agree that location based and intention based advertising is the next big multi billion dollar market after Google’s contextual self service advertising platform adwords.
But in the Muslim world koprol from Indonesia seems have gained some traction more than foursquare in that region.(With a population of around 230 million people, Indonesia is the world’s fourth most populous country, and has the world’s largest population of Muslims.) Recently rumors around the web mentioned that Yahoo is looking to acquire foursquare for 100 Million USD, but today Yahoo announced acquiring koprol to further push into location based services, which I think they will use for the next location based advertising platform.
koprol comes after around 10 month of Yahoo’s acquisition of Jordan based portal Maktoob and after 1 day of Yahoo announcing a new partnership with nokia , it is interesting to see Yahoo push more into the Muslim world and emerging markets and if Yahoo! can remain relevant in the new Mobile world dominated by iPhone and Android phones.
#image Koprol’s blog.