Another Acquisition from Yahoo! in the Muslim World: koprol, a Location Based Social Network

25 May, 2010

Since years Location based services (LBS) has been a hot topic that did not take off until recently. There were many attempts to tap into this market from brightkite to ArabCrunch demo 09 demoer wenear to Yahoo it self with fire eagle.

Many experts agree that location based and intention based advertising is the next big multi billion dollar market after Google’s contextual self service advertising platform adwords.

In USA foursquare has taken the lead in figuring out how to bring LBS to the mass with a carrot called Badges foursquare leadership is followed by gowalla.

But in the Muslim world koprol from Indonesia seems have gained some traction more than foursquare in that region.(With a population of around 230 million people, Indonesia is the world’s fourth most populous country, and has the world’s largest population of Muslims.)  Recently rumors around the web mentioned that Yahoo is looking to acquire foursquare for 100 Million USD, but today Yahoo announced acquiring koprol to further push into location based services, which I think they will use for the next location based advertising platform.

I tried to register to Koprol to test it but it did not work! The site says it allows people to checkin, see who is around you, share photos, join local discussions, and rate local restaurants.

koprol comes after around 10 month of Yahoo’s acquisition of Jordan based portal Maktoob  and after 1 day of Yahoo announcing a new partnership with nokia , it is interesting to see Yahoo push more into the Muslim world and emerging markets and if Yahoo! can remain relevant in the new Mobile world dominated by iPhone and Android phones.

#image Koprol’s blog.

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  1. Sohaib Thiab  |  May 25th, 2010 at 9:38 AM #

    Interesting, Thanks for the news.

  2. Gaith Saqer  |  May 25th, 2010 at 9:57 AM #

    welcome 🙂

  3. fatin khwarizmi  |  May 25th, 2010 at 12:02 PM #

    you are always enriching our information GAITH ! god bless you !

  4. Gaith Saqer  |  May 25th, 2010 at 12:53 PM #

    Welcome sister God bless you too 🙂

  5. Fakhouri  |  May 26th, 2010 at 7:51 AM #

    Interesting news.. I never heard of Koprol.

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