We Got 5 Invites: Sukar, a Private e-Commerce Club From Jabbar Launches

26 Apr, 2010

Today is the launch of SUKAR (Sukar profile  on arabcrunch.net,) a new type of startup that Jabbar ( the company that emerged after Yahoo Maktoob deal) invested in with a  close to 5 millions $ USD, according to sources.

Sukar which means sugar in Arabic  is an e-commrece site that is different than any other as it is a private shopping club, for selected group of people, aiming to reach a very selective niche market never approached online in the Arab world, with interesting offers  for everyone in  the household; females, males and kids.

Sukar works by running new discounted campaigns for the best brands every week with new sales events and new products lines, this week the site features very well known brands such DIESEL and D&G with discount rates sometimes up to 70%.

The site has a very appealing user interface, as the user experience offers users a feel of elegance and style touched by little yellow to indicate uniqueness, both colours match the “target sophisticated segment”!! The site owners say that the models that are used to display different out fits are hired by Sukar exclusively offering users to text different sizes visually.

In the backend side, Sukar does its own fulfillment and accept payment via Cash on delivery, Jabbar’s CASHU and all major credit cards. and offers live customer support via chat or phone.

Sukar is founded by Saygin Yalcin who comes originaly from germany but he is with Turkish origins, and is also cofounded by Ahmed  Alkhatib acting as CTO where he brings his experience  he had accumulated in Silicon Valley with leading firms including MySpace.com, Zazzle.com, Disney.com, Ebay.com and many other high-profiles, high-traffic web presence ecommerce platforms.

(We got 5 invites, if you want an invite  to sukar leave a comment with a valid email address below.)

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  1. Chris  |  April 26th, 2010 at 6:03 PM #

    I’d like one! Thanks

  2. Hazem Khaled  |  April 26th, 2010 at 8:34 PM #

    Can i get one ?

  3. Makram  |  April 26th, 2010 at 9:11 PM #

    How is this segment “never approached online before”?

    While I understand that it focuses on high end goods, it does not mean that they’ve found an untapped niche. Deals for high end consumer goods could be found everywhere on the net.

    The invitation only model is a nice approach to create a buzz and interest in your service, people seem to fall for it quite often (see Gmail, Facebook, etc…). Could be attributed to people wanting to feel part of something exclusive or that people want what they can’t have (or be part of in this case) ala “forbidden fruit syndrome”.

    Jabbar group just decided to drive business to their CashU unit that hasn’t been quite as successful as they had hoped by teaming up with a site that caters to a crowd that might be encouraged to use CashU to pay for high end goods at a cheaper price.

    Simple, smart business sense. Kudos to them. But let’s not try to make it into something more than that, because it’s not.

    Just my 2cents.

  4. Mahmoud El-Masoudy  |  April 26th, 2010 at 9:33 PM #

    Thanks Gaith, Would love to have one for sure 🙂

  5. Omar Aloyoun  |  April 26th, 2010 at 9:50 PM #

    I agree with Makram that this segment has been neglected in the MENA region recently. I am an active member to 2 of UK based exclusive shopping clubs since 2008 such as Ruelala.com and http://www.SecretSales.com and I don’t hide you that my company has thought seriously to tap into this niche with a penetration strategy targeting UAE as the first expansion block.

    By the way, another strong Arabian competitor for Sukar.com is already launched: Fashionation.me and it is based in Dubai and shipping for the whole region. I advise both of them to excellence via great customer service, true sales, exclusive items, accurate shipping and of course I suggest them to cooperate with Aramex to enable a smooth shipping and logistics procedures.

  6. Ibrahim Manna  |  April 26th, 2010 at 11:34 PM #

    i would love to get one 🙂

  7. Lina Aly  |  April 27th, 2010 at 7:39 AM #

    yes i am already on fashionation.me, but i would love to check out sukar.com if i can get the invite…..

  8. ashish lalwani  |  April 27th, 2010 at 5:09 PM #

    fashion is my passion
    i would like to hv 1

  9. Gaith Saqer  |  April 29th, 2010 at 1:08 AM #

    Thanks everyone for the invitation requests, first 5 commenters will get the invite as for the rest of you folks. you will get an invite if you provide interesting comments in new AC posts 🙂

  10. Tareq Kayyali  |  April 29th, 2010 at 2:49 AM #

    well i understand its targeting a niche and only selected members or customers and its by invitation only, but why cant i see anything inside the website unless i enter my email and register?

    The website should tour us within the services and give us a glimpse of whats inside before i would agree to put my email address to it…

  11. Gaith Saqer  |  May 22nd, 2010 at 12:55 PM #

    dear all,
    sorry for being late 🙁

    i’ve sent the invites only ashish lalwani and Chris did not get them as their emails bounced back. i am sorry

  12. Eshbeata  |  May 28th, 2010 at 7:29 PM #

    i like it
    note : the company that made the design and the css is O2A from jordan =)

  13. Ahmed Saeed  |  July 15th, 2010 at 1:41 AM #

    hi, plz plz plz i really need an invitation its very important hope u will send me one soom
    thank uuuuuuuuuuu

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