Get on the Web: A Guide for the Non-Techie Entrepreneur -Part1-
This Part 1 of a series of posts about using the web for the non-techie entrepreneur.
You’re an entrepreneur and just launched or want to launch the business of your dreams but don’t know the first thing about how to leverage the Internet to empower your business?
This series of guides is for you! This is the first part of our “Get on the Web: A Guide to the non-techie Entrepreneur”, and it focuses on explaining some of the fundamental terms of an online presence, or a website.
The Internet is an ever changing place, new technologies and tools are released every day, to understand it all can be very intimidating to the average entrepreneur.
That being said however, people are realizing that a general knowledge of Internet technologies is a must nowadays to achieve some form of agility and independence.
First off, let’s simplify things, a website is nothing but pieces of software code put together. Where does software code rest? On a “hard drive” you say? Correct! It lies on a hard drive on a computer (usually referred to as a “server” because it may “serve” your as well as many other websites as well) somewhere. The server that the website lies on typically belongs to a company which specializes in exactly that: i.e. providing hard drive space and necessary infrastructure to put your website software code on.
Make sense so far?
So to recap, (1) there is your website pieces of code, (2) it lies on a Server for a company somewhere. The company is typically called a Web Hosting company, because it actually “hosts” your website on its own servers.
Before all of that, you obviously need to register a name for your website, i.e. www.iwishiboughtgaby.com. It’s kind of like buying a mobile number, you typically need to provide your name, your contact details, email address, and so on, check whether the number you want is taken or not, and then pay your telco, be it Zain, Etisalat, etc, to buy the number.
To have a name for your website (also referred to as “Domain Name”), you need to follow the same procedure but instead of doing it with Zain or Etisalat, you do it with “Domain Name Registrars”. Sometimes, some of the “Hosting Companies” we mentioned above, are also Domain Name Registrars themselves, making it easy for you to buy a name for your website, and also the server space to host your website.
Typically, the company you will contract to develop your website will be responsible for buying the domain name and hosting services, but in all cases, make sure you request the information pertaining to your domain name registrar and hosting company and have it saved somewhere, you may need it in the future if you ever decide to change your website.
Stay tuned for part II of this guide: How to Use Google’s Gmail to Power your Business.
Part III: Why Having a Blog will Help Your Business
Part IV: How to Setup a Blog Using Readily Available Tools