Ahlan Online: Google Arabia’s Cartoons Education Series for Internet Beginners- Via a Jordanian Startup

27 Apr, 2010

There is no doubt that the general public in the Arab world, just like all over the world including USA is ignorant about many things with the Internet, this widely evident that the major browser used by users of mainstream websites in the Arab region is the ugly 10 years old IE 6.0 and in many cases IE 5.5!!!

Many users in the arab world do not even know what IE is? To that end Google launched recently a campaign called Ahlan online to educate the public about the internet with focus on Google Internet products.

The campaign uses cartoon characters developed and animated by Jordan’s creative startup Kharabeesh.

Smart and nice marketing move by Google Arabia, its first video was viewed to-date by around 38,000 people, even though the campaign is centered around Google products I am happy that users would know that there is something more than  that blue icon on the desktop, Hotmail, Yahoo mail, MSN and facebook.

On the other side, Yahoo Arabia has its own plans in this regard.

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  1. Gaith Saqer  |  April 27th, 2010 at 9:31 PM #

    IE 6.0 is a nightmare for any web designer ask anyone you know it doubles the time for anywebsite to end, there should be an Arabic campaign to end it

  2. Hussein  |  April 27th, 2010 at 11:26 PM #

    The fashion in which the article was written seems to imply that the Arab world is ignorant in general, I would assume this is only due to the lack or editorial craft and linguistic expression.

  3. Gaith Saqer  |  April 28th, 2010 at 12:34 AM #

    Hussein not just the Arab world but the average person is anywhere in the world, i’ve meet people from different backgrounds, they think we do magic here!

    how do you justify that around 70% of traffic coming to major sites in the arab world is coming from IE 6.0 users?

    average person do not know the other better options! and that there is more online than just email MSN, sports sites and facebook!

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