Ahlan Online: Google Arabia’s Cartoons Education Series for Internet Beginners- Via a Jordanian Startup
There is no doubt that the general public in the Arab world, just like all over the world including USA is ignorant about many things with the Internet, this widely evident that the major browser used by users of mainstream websites in the Arab region is the ugly 10 years old IE 6.0 and in many cases IE 5.5!!!
Many users in the arab world do not even know what IE is? To that end Google launched recently a campaign called Ahlan online to educate the public about the internet with focus on Google Internet products.
The campaign uses cartoon characters developed and animated by Jordan’s creative startup Kharabeesh.
Smart and nice marketing move by Google Arabia, its first video was viewed to-date by around 38,000 people, even though the campaign is centered around Google products I am happy that users would know that there is something more than that blue icon on the desktop, Hotmail, Yahoo mail, MSN and facebook.
On the other side, Yahoo Arabia has its own plans in this regard.