Junaio 2.0 First Indoor Social Augmented Reality App at SXSW With Developers API

10 Mar, 2010

Call it web 3.0 or Augmented reality (AR), the technology that overlays digital content such as text, graphics, or 3D models on real objects through any video output. A Technology that is changing the face of life because of the way it makes life easier.

In the last months of 20009 we saw a spike in startups and companies entering the AR space, however innovation is not near ending in this space as germany based metaio released a new version of its open augmented reality browser junaio 2.0 The version 2.0 is now available in the iPhone App Store offering Indoor usage, web- and user-based information channels and an open API for developers to an open browser platform enabling everyone to create and experience mobile augmented reality.

What is more junaio 2.0 is first to enable AR the possibilities indoors. By combining the GPS- and compass-based geo-information with the so called LLA-marker- technology that is patent pending- users now can experience augmented reality not only in the world outside but even within buildings. This feature can be used e.g. for museums where visitors can point their camera on the info next to the exhibits and gather information directly on their mobile phone. “

The feature can be experienced with the “scavengAR”-hunt by Porter Novelli at the famous South by Southwest Conference (SXSW) in Austin, Texas, UAS. Where visitors have to find clues in the real world throughout the SXSW venues, collect digital items on them and be the first to finish the augmented reality scavenger hunt and win prizes.

Social AR Channel Concept Meets Twitter


junaio 2.0 also introduceing a new way to arrange the location based content and LBS by offering mobile content channels in the real world via augmented reality. The currently include the categories: News, Culture, Shopping, Games, Travel or Food and for example help users to find the closest and best rated restaurant more easily. Furthermore every user can set up his/her personal channel and share posts, notes or points of interests with friends or make channels public to everyone. With this feature users can share their experiences, 3D objects, Twitter messages, website infos or recommendations of nearby locations with their friends and build the junaio-social community.

The first content provider channels included within the junaio 2.0 platform, will be a US-based transportation service provider (tba.) and the Eventful Channel.

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