With the Launch of the 1st Arabic Social Media Monitoring Service, Will Regional Marketers Turn into Social Media?
Social media marketing is the most effective marketing approach because it is viral and much cheaper than other forms of marketing, as social media or PR 2.0 can provide brands explosive growth that would require millions of USD spending in other forms of marketing.
The process of socialmedia marketing starts with identifying your target audience, and then see which community they are using the most, then be there, engage them and then monitor your progress to re-align your social media strategy.
In USA social media marketing has become a big buzz word as many organizations rush to capitalize on social media platform either via offering services or tools to other companies or via Do-It-Your-self.
However in the Arab world social media marketing is still in its baby steps as most traditional PR companies and marketers in the region, did not yet get it. As they are not tech savvy at all and still thinking in the 1970 PR and advertising mentality. ( They use the Internet to check news, read email, and nudge someone over facebook and someone them asks us to see a draft of our post before publishing, something they can only dream about!)
Educating the public that millions of Arab Internet users actually turn to social media everyday might change the backward thinking of traditional marketer: There are around 7 million members from the Arab world on facebook, 100s of thousands of blogs coming from users from this region, and around 40% traffic from Arab ISPs is going to Youtube as the major telecom operators reveled so during last year Arab Advisor Conference. Let alone the ever growing users who are joining Google Buzz, Twitter and other social media platforms such as ArabCrunch.NET and Netlog.
Another factor that would help regional marketers turn into social media is the availability of tools that can help them monitor and manage their campaigns that are regional specific, in which Arabic is the keyword.
Yesterday, help seems has arrived as Media Watch a traditional and online media mentoring company launched SocialEyez , which they call the first dedicated social media monitoring service designed to capture and analyze Arabic content online.
SocialEyez currently provides 3 types of services (According to their website):
1- Do It your Self: Online subscription service where you setup & manage your own account using a web interface.
SocialEyez will help organizations better understand and manage their online reputations, react to customer feedback and interact with customers using social media platforms.
2- co-managed account:
Socialeyes will dedicate on person to help clients setup and manage their account.. This service includes helping you filter results, add/delete keywords, identify most important sources to monitor, etc.
3- Managed account:
SocialEyes will monitor on the clients behalf and send a customized daily, weekly, or monthly round-up reports.
We do not know which social platforms SocialEyez actually monitors, facebook? Twitter? YouTube? as we did not test their service yet, but we know from experience that google alerts is not helpful. Though SocialEyez launch is not successful as our email to socialeyez contacts us email email@example.com returned with �Delivery to the following recipient failed permanently:�
#Image modified from Anne Helmond’s image.