Samsung Officially Announces AMOLED 12 Mega Pixel Camera Phone

12 Oct, 2009

Samsung W880

Following the launch of Pixon12, Samsung officially announced the launch of the world’s first 12-megapixel camera phone with a 3X optical zoom Samsung AMOLED 12M (SCH-W880). The device will be in the Arab region post Gitex Technology week in Dubai. The device price has not been announced yet.

Mr. Sandeep Saihgal, general manager of mobile phones at Samsung Gulf Electronics: “Samsung has led the camera phone market by introducing many landmark models, the first 5-megapixel camera phone (SCH-V7800, June 2005), the first 7-megapixel device with an optical zoom (SCH-V770, July 2005), the first 10-megapixel model (SCH-B600, October 2006) and, most recently, the first 12-megapixel camera phone for the global market (Samsung Pixon12, June 2009). The Samsung AMOLED 12M is another landmark and proof of our continuing commitment to providing the most advanced technology to enrich users’ mobile experience.”

Samsung W880 AMOLED 12

The Samsung AMOLED 12M combines the latest camera technology with the WVGA (800 x 480) AMOLED capacitive touch screen, Pixoon 12 uses resistive touch screens.

The AMOLED 12M’s 3x optical zoom, featured for the first time on a 12-megapixel camera phone, allows users to bring in the action from far away, producing close-up shots without distortion. The device also features a 2x digital zoom, giving users the full capabilities of a 6x zoom.

The AMOLED 12M comes packed with a host of functions enabling consumers to easily capture, browse and share their images on the move, fully utilizing the brilliant 3.3-inch AMOLED screen.
The Samsung AMOLED 12M’s rapid image saving allows users to move to the next shot within just 2 seconds, while the phone also provides high-quality video recording (1280 x 720) at 30 frames per second.

The mobile’s Touch Auto-Focus (AF) feature permits users to select a focus point with the touch of a finger, after which the lens will automatically track the object, keeping it in focus even as it moves across the screen. The Smart Auto feature lets users capture perfectly balanced images as the camera automatically changes its shooting mode based on the object, background, and lighting. Other features include a Xenon flash, shake reduction, face recognition, and 4GB of built-in memory and microSD (TransFlash), up to 32GB. Pixon 12 has 150MB internal storage and a microSD card slot up to 16GB.

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