Wizards Productions’ Online Multiplayer Arabic Games Experiences Viral Growth

12 Sep, 2009

Latest-wizardsJordan based Wizrads Productions was founded by serial entrepreneur and ex-maktoobian Sohaib Thiab along with Hussam Hammo, Afif Toukan and Omar Turk and was angel funded by 3 friends of Sohaib. The startup which specializes in Arabic online multiplayer games, started with the hit game Arabain Hitman in March 2009 that achieved today around 94,400 registered player.

With its current network of 4 Arabic games, Wizards Production has achieved healthy growth with over 30 million page views and 500,000 visits, according to Sohaib. The company used viral marketing methods to increase its members base, such as giving points to players ones they invite their friends.

Wizards Productions’s games are all free, the revenue model is based on optional premium accounts and upgrades that the member can buy to progress faster in the game, members can do that through prepaid cards, credit cards and soon through SMS payments, as Sohaib told ArabCrunch. The startup plans to launch more games in coming future.

Here is a breakdown of each game:

  • Ramoys: Which was launched 2 days ago and is still in early beta, is a space strategy game where start building planets to extract resources to build R&D and technical capabilities that allows them to build defences with a fleet to attack other planets. The idea is to attack other planets in order to occupy new land and to build a powerful defence system to defend the player’s planet. Within the 2 days Ramoys has achieved around 500 registered players.

rymos-page-12-9-09

  • Sa7ara: Launched last month and now boost a 10,000 plus members. Sa7ara is also browser based game, its idea is similar to Ramoys but for older civilisation where players in this game can choose between 4 different races: Arabs, Parisians, Pharaohs, and Rome. In Sa7ara, You start with scratch, you need to build your kingdom and prepare your army to defend your territory and attack other to gain more land. Unlike other similar browser based games that are merely translated version of other games, sa7ara is the 1st game of its kind totally developed in the Arabic world. 10K+ members

sa7ara

  • Arabic Mafia: Where the player lives a mafia life, in the game they key is to workout at the gym to gain more strength, then buy weapons and find legal job to get money and start attacking other players. Arabic Mafia has 4000 members and was launched in August 2009 before sa7ara.

Arabic-Mafia

  • Arabian Hitman: is similar to Arabic mafia but it does have in-game differences, the game was launched in March 2009 and currently has 94,400 registered players.

arabianhitman-12-9-09

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  1. Arvind S  |  September 13th, 2009 at 4:05 AM #

    Those are very interesting statistics. Unfortunately, it's a bit sad that someone who is trying to be a pioneer in this space is completely ignoring copyright issues. The art assets in Arabic Mafia are from the game Mafia 2, and I doubt 2K Games gave them the permission to use these screenshots (esp. since Mafia 2 is set to release only next year).

    I believe that if we need to grow the credibility of regional games, we must start by making our own assets, rather than using someone else's assets in "our game"

  2. Afif Touakn  |  September 13th, 2009 at 9:08 AM #

    I would like to reply to Mr. Arvind's comment. Wizards Productions as a company either license, translates, markets and manages the community of a game, or develops a game from scratch. In the case of Arabic Mafia, Wizards translated the game, and manages the community. It's very unfortunate that you commented on a translated version of an English game that has been online in the American and European gaming markets for the past 5 years and is essentially a text based game so the visual aspect is just for kicks. Currently the owner company is in the process of changing the visuals so change is coming soon.

    I would like to invite you to check out Sa7ara as it's a Wizards idea, design and development, so your judgment on credibility would be based on our products rather than others

  3. Arvind S  |  September 13th, 2009 at 11:49 AM #

    Mr. Afif, I do understand that Sa7ara is a completely in house design and development effort. And I must add that it looks fantastic. Unfortunately, this was the reason I found the use of Mafia 2 screenshots that much more disappointing since your company clearly has the talent to produce nice artwork. Even if it was for visual kicks – it is similar to someone using, say Haifa's song in their video and saying "it's just for the effect". Sure, it helps the effect – which is exactly the problem. Your work is benefiting from some one else's effort – and they're not getting the benefit of it. That's the whole point of the copyright law.

    I would urge you to look at the situation in reverse. What if some other company were to use the artwork from Sa7ara in their game? The art that your artists have clearly spent hours and hours perfecting? Would you let them go saying "it's ok, they did it only for kicks?"

    And regarding Mafia … the screenshots are clearly from Mafia 2, which is to be released in 2010 and not from Mafia 1, which as you mentioned was released 5 years back.

  4. Teaching Technology Blog » Using Online Games for Native Speakers in Teaching Language  |  September 13th, 2009 at 7:13 PM #

    [...] of Arabic may be interested in a recent posting from The ArabCrunch Blog about Wizards Productions a video game developer based in Jordan, that has launched 4 browser-based [...]

  5. r4 revolution  |  September 24th, 2009 at 8:21 AM #

    Hi all…
    I am playing games on pc and i like to know more about gaming…
    I like this article because it's provide lot's of fun and knowledge…

  6. Ashnabi expert  |  October 19th, 2009 at 6:38 PM #

    It is great to see a title developped in the region finally after lots of bad localizations flooding the markets recently. Still higher quality titles are soon to enter the arabic markets. I am curious if not only the look and feel is great, as the most important part of the games is found in balanced multiplayer gameplay, incentives to play for free and incentives to conversions, good old board community work (very important!), there are many things to learn and it is definetly not about graphics only. Copyrights are passed all over the world especially with free to play games, but for the clones (graphically) it does not pay off. But at Mr. Thiab and Jabbar, thank you for making the next step!

  7. Ashnabi expert  |  October 19th, 2009 at 6:38 PM #

    It is great to see a title developped in the region finally after lots of bad localizations flooding the markets recently. Still higher quality titles are soon to enter the arabic markets. I am curious if not only the look and feel is great, as the most important part of the games is found in balanced multiplayer gameplay, incentives to play for free and incentives to conversions, good old board community work (very important!), there are many things to learn and it is definetly not about graphics only. Copyrights are passed all over the world especially with free to play games, but for the clones (graphically) it does not pay off. But at Mr. Thiab and Jabbar, thank you for making the next step!

  8. Lex  |  January 29th, 2010 at 8:51 AM #

    Thanks for sharing this. I’ll take a note on this

  9. نمرووووو  |  August 1st, 2010 at 4:51 PM #

    اتمنى انى اشارك فى السيرفر الجديد لحياه قاتل مأجور والسبب انى مشهور فى السيرفرين ولى شعبية كبيرة فى اللعبة
    ومن اكثر الداعمين فى اللعبة واحس انى راح ان شاء الله انفعكم فى السيرفر الجديدوشكرا لكم
    اخوكم نمرووووو

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