Wizards Productions’ Online Multiplayer Arabic Games Experiences Viral Growth
Jordan based Wizrads Productions was founded by serial entrepreneur and ex-maktoobian Sohaib Thiab along with Hussam Hammo, Afif Toukan and Omar Turk and was angel funded by 3 friends of Sohaib. The startup which specializes in Arabic online multiplayer games, started with the hit game Arabain Hitman in March 2009 that achieved today around 94,400 registered player.
With its current network of 4 Arabic games, Wizards Production has achieved healthy growth with over 30 million page views and 500,000 visits, according to Sohaib. The company used viral marketing methods to increase its members base, such as giving points to players ones they invite their friends.
Wizards Productions’s games are all free, the revenue model is based on optional premium accounts and upgrades that the member can buy to progress faster in the game, members can do that through prepaid cards, credit cards and soon through SMS payments, as Sohaib told ArabCrunch. The startup plans to launch more games in coming future.
Here is a breakdown of each game:
- Ramoys: Which was launched 2 days ago and is still in early beta, is a space strategy game where start building planets to extract resources to build R&D and technical capabilities that allows them to build defences with a fleet to attack other planets. The idea is to attack other planets in order to occupy new land and to build a powerful defence system to defend the player’s planet. Within the 2 days Ramoys has achieved around 500 registered players.
- Sa7ara: Launched last month and now boost a 10,000 plus members. Sa7ara is also browser based game, its idea is similar to Ramoys but for older civilisation where players in this game can choose between 4 different races: Arabs, Parisians, Pharaohs, and Rome. In Sa7ara, You start with scratch, you need to build your kingdom and prepare your army to defend your territory and attack other to gain more land. Unlike other similar browser based games that are merely translated version of other games, sa7ara is the 1st game of its kind totally developed in the Arabic world. 10K+ members
- Arabic Mafia: Where the player lives a mafia life, in the game they key is to workout at the gym to gain more strength, then buy weapons and find legal job to get money and start attacking other players. Arabic Mafia has 4000 members and was launched in August 2009 before sa7ara.
- Arabian Hitman: is similar to Arabic mafia but it does have in-game differences, the game was launched in March 2009 and currently has 94,400 registered players.