Jeeran Takes On Yahoo!, Launches Jeeran Research Along With Nazarti: A Reward Based Online Survey Community.
Jeeran one of the popular social media communities in the Arab world has recently launched a new subsidiary called Jeeran Research a research agency tailored to the Arab world (they call it MENA !) that competes directly with Yahoo’s Matoob Research.
The new company is using a new reward based Arabic/English survey community called Nazrati –(Arabic meaning: my point of view) to collect consumer data and analyze research for participating companies.
Nazrati is using opt-in methods for users to participate in online surveys, polls and community discussions. In return Jeeran Research will offer its members rewards. Currently it is offering giveaways that value rang from 1000$, 500, 400 down to 100$. According to Nazarti’s website the reward scheme will be based on monthly and quarterly prize draws.
Like Yahoo’s Maktoob Research, Jeeran Research will be used primary by companies operating in the Arab world, to gauge users’ opinion and feedback which would help companies fine tune their product and marketing strategies.
(Next post the Story of Jeeran.)