imHalal The Google for Muslims, Achieves Around 800,000 Visits After Less than One Month of its Launch.

28 Sep, 2009


imHalal the a new search engine for Muslims that went live on September 1s.t during the Islamic month of Ramadan has achieved popularity in very short time with around 800,000 visits since its launch.

The new search Engine was which developed by ZSMedia Group a Dutch based startup founded by Reza Sardeha a Kuwaiti-Iranian, uses an opt-in filter to search results that are deemed unilsamic,. The search engine aims to prevent you from “accidentally” bumping into “explicit” content.
So for example if you search for “britney spears” you get a warning message in the result:

“Oops! Your search inquiry has a Haram level of 1 out of 3. This means that the results fetched by could be haram! ”
However there is a message at the end that says, “If you still think the results will be clean click me!”


iHalal usess what it calls a Haram Rating System, which is based in a two layers of filtering: the first filter analyzes the world wide web and only retainers clean results. The second filter the one that triggers the Haram rating system.

Reza explained to ArabCrunch via email how the Haram Rating system works:

  • When you get a Haram warning of 1 out of 3 this means that the results fetched by could potentially contain explicit content but if you think the results will be clean you still can continue your search.
  • When you get a Haram warning of 2 out of 3 this means that the results fetched by probably will contain explicit content but if your really sure your search will return clean results you can continue your search.
  • Last but most certainly not least when you get a Haram warning of 3 out of 3 this means that the search results will most certainly contain sexual explicit content and so you can’t continue your search and you are advised to try another search inquiry.”

imHalal pitch its system as designed to facilitate several purposes such as functioning as a warning system, child protection system and to inform Muslims and or Non-Muslims what is supposed to be “Haram” or not according to the Islamic Law.

The search engine counters those who claim that the system is being “a dangerous tool since we are a heavily censored search engine” by saying that they only heavily censor pornographic content and that there is no censorship just content filtering, where the search engine warns you but still you are in charge to determine if you want to see the full results or not.

As for people like the extreme secular Jordanian blogger Ahmad Humeid the cofounder of Toot Corp the company behind iKbis and WatWet, who insults the people behind imHalal on his blog post by calling them “the fanatics / forces of darkness / narrow-minded crazies,” and describes the systems as “it supposedly only returns results in line with some ultra conservative/fanatic interpretation of Islamic teachings.”  Reza replies by saying “Obviously Ahmed hasn’t even tried and unfortunately Ahmed is ignorant and really doesn’t know what is all about.  We advice people like Ahmed to visit our blog at: so that they can inform themselves before they conclude certain things.”

Reza told ArabCrunch that he got imHalal idea when he was talking about search engines with a couple of his friends where the conversation inspired him “since the conclusion of our discussion was that once in a while accidentally you could bump into explicit content on search engines like Google even though safe search is on. So then we thought we can create a better search engine tailor made for Muslims.”

Reza has more ambitious project for imHalal as he said that he is planning to roll out more extra services like Islamic Widgets, news feeds and that his startup is in the process of making a ImHalal game.

imHalah is self funded but looking for a capital injection, the startup is run by 4 people and uses Bing and Yahoo to do the actual search as Reza told me ( I will update you here in how they use them.) The top 3 countries for in terms of visits are: Turkey, India and Pakistan

Other websites that specialize in “clean” Islamic content include Gummah which like iHalah in search and NaqaaTube an Arabic site that filter content from Youtube Videos deemed unislamic in accordance with “Ahel El Suna Wa El Jamma.” and away from forcing ” extremism or fanaticism ” as the website says.

Update: Reza told me they use Yahoo! BOSS (Build your Own Search Service)  it is Yahoo!’s open search web services platform. Where Developers, start-ups, and large Internet companies can use BOSS to build and launch web-scale search products that utilize the entire Yahoo! Search index. BOSS gives you access to Yahoo!’s investments in crawling and indexing, ranking and relevancy algorithms, and powerful infrastructure.

Unfortunately BOSS might die with Yahoo’s Suicidal Deal with Microsoft in which Bing will power Yahoo’s search 🙁 .

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  1. waleed  |  September 28th, 2009 at 10:12 AM #

    nice idea imhalal i think they have to make more halal services for the Muslims

  2. Faisal Dajani  |  September 28th, 2009 at 2:11 PM #

    meh, another net nanny, but focused on search? And they dont' crawl or index websites, only get results from bing and yahoo? So they don't discover/focus on islamic sites?

    I have to go with Ahmad Humied on this one, just another group trying to capitalize on islamic hype.


  3. Faisal Dajani  |  September 28th, 2009 at 2:15 PM #

    OMG, this site is such an epic fail. It is nothing more than a word filter. HINT GUYS, CHECK THE RESULTS NOT THE SEARCH TERM.

    Try manipulating any of the words or using 3arabizi to type, and you'll get all porn sites in the results immediately.
    Using the same terms on bing or google, you don't see the bad results until you manually turn safe searching off.

    Again, EPIC FAIL!

  4. Faisal Dajani  |  September 28th, 2009 at 2:29 PM #

    OMG, I write a comment discussing how this service is actually not that great and the comment gets deleted?
    This just reeks of bad, special interest journalism.

    ArabCrunch, you just got an EPIC FAIL!

  5. Faisal Dajani  |  September 28th, 2009 at 2:30 PM #

    lol.. do you work 24/7 deleting comments?
    Why report news and have a comment section if you are going to delete comments that debate whatever topic you are covering?


  6. Gaith  |  September 28th, 2009 at 7:18 PM #

    Faisal I did not delete your comment, I just found it on the spam section, I am running problems with Intense debate sorry! ur welcomed to post your point of you. that does not mean I agree with you. 🙂

    ArabCrunch has no special Interest I never even saw the guy behind this service.

  7. Justin Davis  |  September 28th, 2009 at 6:45 PM #

    I like your thoughts. Can you send me a link to your other posts?

    Justin Davis

    Legal Disclaimer: Author does not represent any legal position of Lightspeed Systems Inc. and is the author's opinion only. Lightspeed Systems provides internet filter services to K-12 schools and institutions

  8. Gaith  |  September 29th, 2009 at 4:35 AM #

    and Faisal ur friend Ahmad Humied is the one who filters posts and delete the ones that do not agree with his own opinion. As i told u i found them on spam folder and I got ur comments back now.

  9. Jamal  |  September 29th, 2009 at 7:19 AM #

    come on, start giving us real services reviews…

    the site design is very bad…

    I think the whole project is made over the weekend.

  10. Gaith  |  September 29th, 2009 at 11:52 AM #

    Well u have a real service that can get 800,000 visits in less than one month of its Launch?

  11. Gaith  |  September 29th, 2009 at 12:17 PM #

    post updated they use Yahoo BOSS

  12. anit nazi  |  September 29th, 2009 at 10:31 AM #

    Ahamad Hummaid is a hater to islam he is the fanatic and crazy his comments is something we only hear from the extreme right wing nazai people in the west, Ahamad is named after prophet Mohammad. something he does not deserve to have.
    it is surprising that we have people like u live off our work, and have u as a founder of 2 Internet startups ikbis and WatWet.

    Western Media covered imHalal with objectiveness, something we r not used to, but you the hater supposed to be one of us, instead insulted all Muslims with ur post and only showed comments that agree with ur twisted satanic full of hate point of view and deleted others that do nto agree.

    whats more did not even link to their website bc u said u do not wana give me SEO and traffic, now they are linked on ArabCrunch which has way much SEO juice and leverage than ur "great" blog.

  13. nizam  |  September 29th, 2009 at 4:34 PM #

    This is education for me. I am happy that there is a search engine which filters out inappropriate content..How do i download this search engine.?

  14. Jamal  |  September 29th, 2009 at 9:43 PM #

    anit nazi…loool i did not understand anything from you…

    what are you trying to say?


    you talk about too much at the same time??

  15. I’mHalal – הגוגל של האיסלאם | בלתי נקרא  |  October 3rd, 2009 at 8:10 PM #

    […] [פרטים נוספים] [ "חלאל" ו-"חראם" באיסלאם] Tweet This!Share this on FacebookShare this on […]

  16. muhammad zohaib  |  October 19th, 2009 at 4:30 PM #

    i love islam

  17. Niklas Nikolaidis  |  December 28th, 2009 at 9:29 PM #

    It’s a good start and creating a muslim “filter” of the search engine results is a great idea. Would have to agree that the application algorithm needs tweaking but give them some time and this will grow.

  18. fashion scarves  |  January 18th, 2010 at 10:13 AM #


  19. abubakkar alam  |  April 14th, 2010 at 7:48 PM #

    it is good effort from imhalal a muslim i really appreciate their contribution

  20. Mohsin Gulsher  |  July 27th, 2010 at 10:15 PM #

    There is also now a muslim web browser called Halalscape (… Check it out

  21. Oman Holidays  |  July 30th, 2010 at 5:59 AM #

    They should be congratulated on such a nice idea and we look forward to more from them soon

  22. ABDUL BASIT  |  September 27th, 2010 at 5:12 PM #

    i realy like it…………!!
    it is a great effort to aviod muslims from bad

  23. Samir  |  September 28th, 2010 at 12:01 AM #

    Check out which is a search engine for Islamic websites. All sites are reviewed before inclusion to check that they include quality Islamic content. All Islamic and Muslim websites can submit their sites for review.

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