Yahoo! Maktoob: After Yahoo’s Acquisition, Jabbar Group Completed The Acquisition of E-Marketing MENA, Rebrands it to iKoo!

25 Aug, 2009

Jabbar Logo


ArabCrunch broke the news at the global level, that Yahoo has acquired Maktoob and I updated the acquisition post and wrote with the completion of the deal, the remaining Maktoob Group companies – including an e-commerce and auction website, online payment card , an Arabic search engine, and an MMO games provider – will operate under a new entity called the Jabbar Internet Group , managed by Samih Toukan cofounder of Maktoob.



E-Marketing MENA which we profiled here, was recently completely acquired by Jabbar and rebranded to iKoo, sources told ArabCrunch it was at a market valuation of 20 million USD.
E-Marketing MENA (now iKoo) which was founded by Khaled Jabasini using only$15,000 USD of investments  has become the largest online advertising network in the Arab world. Now serving 1.4 billion impressions, with a reach to 39 million unique users in the Arab world, according to Khaled Jabasini. That is around a 50% increase of last February  stats of 780 million monthly banner impressions and over 19 million unique users.

Khaled Jabasini was a speaker at ARABCRUNCH DEMO and eMarketing MENA was a platinum sponsor to our event.

According to sources, Maktoob Group (now JABBAR) was an unannounced investor in E-Marketing MENA with majority shares of 75% since 2006, but now they had acquired the remaining share of Khaled, that makes Khaled the first self-made Internet millionaire from the Arab world. Former Maktoob Chief Product Officer, Isam Bayazidi is appointed as General Manager of iKoo.

AlKhaleejiah Online which is part Saudi Research and Marketing Group that has a network of websites that includes the online editions of more than 25 of the most well known regional multilingual newspapers and magazines is part of ikoo’s network of 120 plus publishers.

Seems like  iKoo is an acquisition target for Google, which some say might not be too long to happen.

According to Maktoob Business, as part of the acquisition deal, Yahoo! and the Jabbar Internet Group will continue to have a strong commercial relationship going forward, which will include the promotion of Jabbar companies on the portal.

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  1. Confirmed: Breaking: Yahoo Acquires Maktoob The Largest Arab Portal, at an Estimated 100 Million USD  |  August 25th, 2009 at 3:00 PM #

    […] Updates here: Jabar acquired e-Marketing […]

  2. Salman Suhail  |  August 25th, 2009 at 1:18 PM #

    With all this talk about E – Marketing MENA (And now IKOO) – PLEASe can someone explain to me why this apparently "massive advertising network" seems to never have an actual website up and running?

    I can understand you guys plugging their product because they were PLATINUM sponsors at your event – but come on – seriously? Atleast have an online presence before you claim to be the largest advertising network in the region. Neither E-Marketing MENA nor Ikoo are (or have been) ever up and running to my knowledge… so whats going on here? Im a huge fan of Arab Crunch this is the one line of stories that iv never been able to understand

  3. Marco  |  November 2nd, 2009 at 11:13 PM #

    totally agree … nothing online and this since its beginning… looks like a fairy tell with no tangible proof of achievement

  4. Omar  |  August 25th, 2009 at 2:13 PM #

    Samih Toukan and the rest of the Maktoob team should be ashamed of themselves!! ><

  5. Omar  |  August 25th, 2009 at 2:39 PM #

    I am really disgusted of this deal!!
    It has proven that we the arabs deserve nothing but a huge nuclear explosion to pummel us all into oblivion.
    The very biggest pure Arabian achievement in the IT industry no longer belongs to the Arabs.
    Instead of adopting it and building it by ourselves we sold it to the west.
    Over what? 1000 million dollars? A single billion??! That's it????!!!
    Actually no. The deal MUST have included our dignity too.
    The famous Iraqi poet Ahmed Mattar was so true when he said:
    ‫"قال الصبي للحمار: يا غبي!! قال الحمار للصبي: يا عربي!!!"

    إذا كنا قد بعنا فلسطين شبرا شبرا فما بالنا أن لا نبيع؟؟!
    لا أقول إلا حسبنا الله و نعم الوكيل فيكم يا سامح طوقان أنت
    و كل زملائك.

    لقد أبليتم بلاء حسنا في إثبات أن العرب لن تقوم لهم قائمة أبدا.

  6. Amr  |  August 25th, 2009 at 7:47 PM #

    Are you serious? Maktoub is the most pure Arabian achievement in the IT industry? You must be on crack. Or, you need to set your standards a little higher. Nothing maktoub does is groundbreaking. They followed a formula in developing a good product in an empty market and succeeded. Plus, this is a commercial transaction and has nothing to do with your nationalistic babel. Kudos to the founders of Maktoub for making a product that is attractive to Yahoo!. I wonder if this means that the big guys are now more interested in the middle east market.

  7. How Can I Be Lost ?  |  August 25th, 2009 at 7:08 PM #

    اتفق معاك كليا اخي عمر

    مع ان مكتوب سخيف و مليء بالسخافة لكنه لا يستحق هذا المبلغ الخيالي

    ضاع شرفكم يا عرب

  8. يمني  |  August 25th, 2009 at 7:26 PM #

    الله يهديكم يا شباب بس.. إني صائم إني صائم.. كيف تفكروا بس؟

    هذه الصفقة ناجحة 100 بـ 100. أعتقد إن إدارة مكتوب كانت ذكية في بيع الموقع مع الاحتفاظ بالأجزاء المربحة من الشركة
    عربي، سوق، وكاش يو.. لأنها بالفعل الأهم.

    هذه الخطوة ستشجع الكثير من الشباب على التعمق في مجال تطوير الإنترنت، وكذلك ستشجع الكثير من المستثمرين في الدخول في هذا السوق..

    يالله تحياتي للجميع

  9. Omar  |  August 30th, 2009 at 4:39 AM #

    و لكن ألا يوجد هناك مليون ألف طريقة أخرى لدخول السوق بل و اقتحامه و اكتساحه أيضا غير
    أن نبيع سنين طويلة من الإبداع العربي في جرة قلم إلى شركة صهيوأمريكية مثل ياهو مقابل بضع ملاين من الدولارات؟

  10. Hesham  |  August 27th, 2009 at 1:24 AM #

    There is lots of Arab companies and institutes that really deserve respect and it worth more than money can buy!

  11. (Updated) Confirmed: Breaking: Yahoo Acquires Maktoob The Largest Arab Portal, at an Estimated 100 Million USD - interactiveME  |  September 6th, 2009 at 11:45 PM #

    […] Updates here: Jabbar acquired e-Marketing […]

  12. Exclusive Video Interview With Keith Nillsson VP Yahoo & Samih Toukan Co-Founder Maktoob. - interactiveME  |  September 10th, 2009 at 6:30 PM #

    […] for Yahoo Middle East, where Yahoo| Maktoob R&D will be done.? The relationship between Jabbar (The new company that used to be named Maktoob Group) and […]

  13. Exclusive Video Interview With Keith Nillsson VP Yahoo & Samih Toukan Co-Founder Maktoob. - ArabCrunch  |  April 4th, 2010 at 7:18 PM #

    […] for Yahoo Middle East, where Yahoo| Maktoob R&D will be done.? The relationship between Jabbar (The new company that used to be named Maktoob Group) and […]

  14. Gaith Saqer  |  August 30th, 2010 at 12:44 AM #

    Salman, yes emarketing mena did not have a good website up and running, they have been using double click to serve ads, and yes they served massive impressions, mostly on Arab forums.

    your linkage of them being one of our sponsors to a year old event with this story has no sense! sorry. however we did disclose that they were sponsors in the post. 🙂

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