Abu Dhabi Media Company Enters MMOG with a Joint Venture in the Gaming Sector with Gazillion
MMOG – Massively Multiplayer Online Games are hot in the world, the Worldwide MMOG market is estimated to yield USD13bn by 2013 and games such as World-of-Warcraft has 11m subscribers and USD 1bn of annual revenue and valuation of USD 9bn. And because MMOG market is hot, many regional players are jumping in. The recent one is Abu Dhabi Media Company (ADMC) with its announcement yesterday of a joint venture agreement with San Mateo, California, Gazillion Entertainment.
Abu Dhabi, UAE based Abu Dhabi Media Company is huge Arab media company that owns and operates a range of Television channels (ex: Abu Dhabi Al Emarat,), Radio stations, a number of publications (ex: The National Newspaper) and a number of other media related businesses.
Under the partnership Abu Dhabi Media Company along with Gazillion Entertainment will create a Massively Multiplayer Online Games (MMOG) Studio in Abu Dhabi.
According to a press release delivered to ArabCrunch the 50:50 JV agreement with Gazillion Entertainment, is intended to develop the path towards creating content in Arabic for the Arabic gaming market.
To me I do not know what the wisdom is for a regional Media company full of cash like Abu Dhabi Media to partner with an International company to localize its games?
Some might argue that Gazillion has the experience and that will speed up the localization process, but some others will argue that developing MMOG is not a rocket sciences, if you hire the right people, you can do it in-house. While others would say that Abu Dhabi Media should have acquired or partnered with the regional startup that is developing games in that sector whether for the International or the regional market! (I will profile some them very soon on AC inshallah. )
However, some of the good points of the deal that Emirati students and graduates will be able to generate games content which is meaningful to the Arab world. Students from Higher Colleges of Technology (HCT) in Abu Dhabi will benefit from employment and on-the-job internship programmes at the JV in Abu Dhabi, a direct result of the collaboration begun earlier this year between ADMC and HCT. Internship and employment schemes will begin in Abu Dhabi in 2010 which include the opportunity for training placements overseas at Gazillion offices.
The Joint Venture is part of ADMC’s digital media expansion strategy. “Abu Dhabi Media Company continues to evolve and maximize the potential of its incredible portfolio of brands, on a global scale, well beyond traditional media outlets. We believe this is the right time for us to take the next step into this and other new digital platforms”, explained Edward Borgerding, CEO of ADMC.
The digital media arm of ADMC established in 2008 , has embarked on numerous online projects. Such as football and music arenas ‘Goalarabia.com’ and ‘Getmoarabia.com /’ respectively.
The first game from the new studio in Abu Dhabi is the development of an Arabic language MMOG, based on the popular character ‘Majid’. Majid is also a very popular magazine for kids that I used to be a fan of when I was a young.
PS: Massive multiplayer online game (MMOG or MMO) is a type video games which is capable of supporting hundreds or thousands of players simultaneously and played over the Internet.
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Tags: Abu Dhabi, Abu Dhabi Media Company, ADMC, Arabic, Arabic language MMOG, California, Games, Gazillion, Getmoarabia.com, Goalarabia.com, Joint Venture, Majid, massively multiplayer online games, MMO, MMOG, The National Newspaper, UAE, World-of-Warcraf