Woopra Beats Google Analytics in RealTime: Now with New Releases + 10 Invites.
Update: Initial feedback for the new desktop version, look below.
Many Arab startups just duplicate International websites especially American based and add few things such as local feel and an Arabic Interface. However there are a number of Arab entrepreneurs and startups who are thinking outside the box and going Global, and some of them hit a success: meet Woopra.
Woopra is a great real-time website tracking and Analytics application that has a number of greater and better features than Google Analytics, such as real time tracking and a desktop version.
Here is the story of woopra from Elie Khoury’s room to success:
The First Steps:
The best products comes when you find a solution to a problem you faced, and that is the case of a 23 years old Lebanese-born Elie Khoury who came up with Woopra idea when he struggled to find an analytical tool to give him real-time data about who is visiting his website and what they were doing there. He presented the idea to Jad Younan, 24, who is also Lebanese. Together in Byblos, Lebanon, they started developing the idea in the early months of 2007: Younan worked on the server side, Khoury was on the client side developing the user interface using Java, which he submitted as his graduation project in Lebanese American University (LAU).
To help kick start woopra as a commercial enterprise and to open an office, Khoury and Younan invested around $25,000 form savings and from their families .
Khoury and Younan understood the power of bloggers so they wanted some of them to try it out. They contacted some well-known technology bloggers like John Pozadzides who was chief marketing officer of LayerTech, the Texas Company whose servers they were hosting Woopra at. As soon as they sent the invitations, bloggers started blogging about it and 2,000 people had signed up within three days. As a result they had to stop registrations and start a waiting list.
Khoury and Younan understood that they are more of geeks who love to code, so they looked for a partner who could help them with financing, marketing and management.
The partner became John Pozadzides now the CEO of Woopra. They chose him mainly because of his experience as director and vice president of the multinationals SAVVIS and Cable & Wireless. Pozadzides invested an undisclosed amount of his own money in the company and registering it in the US. His support has also helped to attract more funding from other private investors. (Khoury declined to me to discuss more financial details.)
According to Woopra’s website: “After extensive Alpha testing, Woopra was unveiled as a closed Beta at WordCamp Dallas on March 29, 2008. 200 invitations were distributed to attendees, and celebrity blogger Cali Lewis conducted a video interview with John Pozadzides in conjunction with a live demonstration. The interview was published online and within hours the viral spread of the launch reached GeekBrief, TechCrunch, Mashable, and thousands of other sites – bringing millions of visitors overnight.”
Now Woopra has more than 60,000 websites/blogs usign using it, without charge and on testing basis. Woopra’s Parent company iFusion Labs has now offices in Texas and Lebanon.
What Does Woopra Provides:
We have been using Woopra here at ArabCrunch for several months now, their desktop app gives real-time and detailed view of your website activity, from my experience The real-time performance is up to seconds.
The real-time details Woopra offers are appealing to any webmaster/blog owner, this include: where the visitor/s is coming from (country and city) with map view, his IP, what pages he is on, where he clicked, original referee, his Total visits, his total page views, Average Page view/visit/ total time spent, Average Visit Time, browser type, OS type, and screen Resolution.
You can also Tag the visitor with his name for example, and if he comments (using Woopra WP pluggins) his name will auto appear thus you can keep track of how many times he visited you. Moreover you can have live chat with any of your current visitors, thus providing intimate interaction between the blogger/website and the visitors. One more interesting thing is the Search date which provides you with the latest searched keywords- your site referrals from search engines- and the most searched terms. For example, today’s most popular search terms for ArabCurnch are: Arabic, Google and iPhone.
These data can be very helpful for example to tweak your website immediately based on real-time data and visitors interactions. Actually sometimes this turns into addiction of constantly switching windows to see your latest visitors 🙂 .
Woopra’s New Releases:
Woopra’s Desktop 1.3 Release Candidate comes with a number of enhancements and additions to the older desktop version including: Woopra Webmaster Tools (New), Woopra Login Panel (Enhancement), Woopra Site Tabs(Enhancement), The Woopra Dashboard Panel (Enhancement), The Live Panel (Enhancement), Visitor Details:Tagging, Gravatars, and Filtering Live Information (Enhancement), Woopra Search Statistics (Enhancement), Woopra’s New Statistics Calendar (New), Woopra Analytics (Enhancement), Woopra Segmentation Feature (New), Event Notification (New) which can give you alerts when let’s say you have a peak visits from Digg or a visit from a certain country or visitor, Exclude Visitors (New).
The following video from Lorelle VanFossen from Woopra gives a more detailed introduction to the new Woopra 1.3 RC1 note that this release is still in development and may change over the next few weeks before the final Woopra 1.3 beta is released as Lorelle writes:
Woopra’s new web-based version- that was not available before- gives you what Woopra desktop offers. It is helpful for situation when you or the webmaster is away from your PC. I have not tested the web versionyet but you can read all about it here.
When the final release is made ArabCrunch will try to give a detailed review, if anyone has something to say about it please let me know.
We have 10 invites for this great app, please sign up here at Woopra’s website, fill your website information and follow all the instructions then come back here to and leave a comment with a valid email address so I send you the invite. Invites are based on first-in-first-out (FIFO) 🙂 .
Considering this release is a release candidate (RC) that is still in private beta and has some features that are disabled, some of my feedback has been forwarded to Woopra, so we’ll wait and see what exciting things they will come up with.
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Tags: Analytics, Elie Khoury, Global, Global Satrtup, Google, Google Analytics, graduation project, Jad Younan, John Pozadzides, Lebanese American University, Lebanon, Startups, Startups Review, Success, Web Analytics, website tracking, Woopra