Arab Tech Startups Showcased Their Innovation at ARABCRUNCH DEMO 9

27 Feb, 2009

Arab tech startup companies got their chance at ARABCRUNCH DEMO to showcase new products on stage before an audience of press, investors, IT professionals and IT students.

ARABCRUNCH DEMO 09 EVENT was organized by ArabCrunch – a blog dedicated to profiling Arab originated startups and established companies, and DART- the student entrepreneurship society at Princess Sumaya University for Technology (PSUT) one of the major programs at the of Queen Rania Center for Entrepreneurship (QRCE).

Gaith Saqer Editor and Founder of ArabCrunch opened the event with a welcome speech where he said” ARABCRUNCH DEMO is a step forward to help create a regional ecosystem that supports technology entrepreneurs in the Arab world.” He added that by offering Arab tech startups a free platform to showcase their products, now innovative Arab tech ideas won’t die because nobody knew about them.

The first version of ARABCRUNCH DEMO was a one day event which concluded on Monday 23rd Feb. 2009 in princess Sumaya University, Amman, Jordan. The event is the only free launchpad platform for newly developed technology products and services in the Arab world. Besides startups’ demos, the event included keynote sessions by regional and world class experts from companies ranging from e-marketing, venture capital, and IT.

Zeina Tata, Main Coordinator of DART said” we at DART aim to link the student community with the business world; such an event is a milestone to achieve this goal and even exceed it.”

During the event, AlKhawarizmy Language Software an Egyptian startup, showcased KSearch Embedded Arabic Search Technology that provides: Morphological search in order to provide comprehensive search results. The search technology differentiates between meanings of Arabic words, thus providing the first Arabic semantic search. KSearch took 10 years in R&D and was released in the event with its three editions Enterprise, Web and Desktop, the latter being the first of its kind in the Arab world.

In the event Ishki from Jordan, also demoed its website, which is the first Arabic website that enables people in Jordan to share complaints or concerns online and search for solutions. The websites seeks to be the voice of normal citizens regarding public, private or business problems. Ahmad Kharbat cofounder of Ishki said “We will add channels for each company that is operational in the Arab world, so people can voice their concern and feedback”. He also promised to add more local versions of the website for more Arab countries.

Hamdy Khalil co-founder of eSpace from Alexandria, Egypt showcased weNear a location based framework that competes with Yahoo’s Fire Eagle, the platform is geared towards developers in order to use its API so they can develop location aware mobile applications in a range of devices including iPhone, Android and Symbian.

Another company from Egypt CitexSoftware, showcased AdHere the first Open Source Mobile Advertising Server built on top of the popular Online Open Source Ad Server: OpenX. Mohamed Elharty Software Engineer and Team Leader of CitexSoftware demoed AdHere rich targeting capabilities that can be based on profiles and geo-location.

MailPacks was the last to demo; the web based service is developed by Mahmoud Mehyar from Jordan. The startup is a Software-as-a-Service (SaaS) auto-responder and mailing list manager that enables websites to create, send and track newsletter. Mahmoud said “I have tested all my competitors; we differ by offering more features and by offering the follow-up service for free while charging a small fee for broadcasting.”

Mehyar is also the founder of Feedoor a feed content distributor for publishers and personal users.

After the demos the keynote sessions started from experts in their field in order to share their experience and provide advice and tips for the Arab entrepreneurs.

The first keynote was by Khaled Jabasini founder and CEO of e-Marketing MENA. He called Arab entrepreneurs to get help from experts and mentors from their industry. Khaled presented how his successful startup e-Marketing MENA uses its massive network of regional publishers to provide greater results to the advertisers and the much needed support for Arabic websites. Jabasini has express willingness to support Arab startups in many ways such as help them with new revenue streams.

In his keynote session, Hervé Cuviliez Managing Director of KuvCapital –a  seed funding Venture Capital (VC)-, said “we need to create a friendly environment in the Middle East to create successful startups, from universities to governments through VC and to spread entrepreneurship culture. All these parts are required in order to benefit from each other’s participation via symbiotic relationships (positive sum relationships) to create a friendly ecosystem.” He added that ARABCRUNCH DEMO 09 is a step forward for a stronger ICT Community in the Arab world. In his speech, Herve tackled topics such as what makes a successful entrepreneur and what is the right VC, he also talked about his initiative for incubators in Middle East and Africa.

The young and driven was the last Keynote speech delivered by Sumaya Kazi Executive Director and Editor-in-Chief at The CulturalConnect, and Senior Social Media Manager at Fortune 500 company Sun Microsystems. She spoke about her experience in starting CulturalConnect. Sumaya showcased intentional successful entrepreneurs who started successful startups along with other social entrepreneurs she had interviewed before.  She shared 8 tips for startups among them were “Surround yourself with people smarter than yourself and People sit on great ideas, Don’t be one of them”

The event, which attracted over 300 participants, was concluded with excitement and enthusiasm by both the startups and the audience. At the end of the event Saqer said he plans for another version of the demo event in the coming months or next year, he promised that the next event will be bigger and would open greater opportunity for outstanding technology startups in the Arab world.

To apply for the Next ARABCRUNCH DEMO fill the form here:

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  1. Amad  |  March 2nd, 2009 at 10:28 PM #

    Is this true?
    “The event is the only free launchpad platform for newly developed technology products and services in the Arab world.”

    I thought DemoCamp is free too?

  2. gaith  |  March 3rd, 2009 at 1:25 PM #

    Dude u r wrong, this event is “free launchpad platform” meaning they have to launch in the event, in DemoCamp, the startup can be one year old yet they can demo, on ARABCRUNCH DEMO, they can not, they have to be new and launch at the event.

  3. Amad  |  March 3rd, 2009 at 7:31 PM #


    OK, I see what you mean, but I know for sure that weNear and Alkhawarizmi have been launched well before this event.. maybe I am wrong?

    I am not trying to pick on that statement, but I really want our community to get over the following statements: (The first, the best, the biggest.. etc..) I think that they are not significant, and one can succeed without having one of those titles. Afterall, Google was not the first search engine 😉

    Best wishes for all !

  4. Gaith Saqer  |  March 4th, 2009 at 2:19 PM #

    Thank u ahmad, alkhawarizmy released KSearch: Enterprise, Web and Desktop in this event. as for WeNear the frame work was not buzzed and well known, so we offered them a chance. This year was the first one so we where not very strict about, but for the next time, we will chose inshallah only those who launch their products during the event, so we help them get the biggest buzz possible for free.
    I wana say also that we welcome any step like any event that would support Arab tech startups in the region.

  5. Habib  |  March 5th, 2009 at 5:52 PM #

    Good job Gaith and to all the organizers… Looks like it was a great event, hopefully next time I will be able to attend … keep up the good work !

  6. Global Voices Online » Jordan: Demo For Arab Technology Innovators  |  March 8th, 2009 at 5:31 AM #

    […] month I attended the launch of Arab Crunch Demo, an event organised by Arab Crunch Blog, a professional blog dedicated to promoting technology […]

  7. » Jordan: Demo For Arab Technology Innovators  |  March 8th, 2009 at 6:33 AM #

    […] month I attended the launch of Arab Crunch Demo, an event organised by Arab Crunch Blog, a professional blog dedicated to promoting technology […]

  8. Egypt: The Fifth Annual Business Plan Competition Organized by Technology Incubation Program (TIP) is Launched. | ArabCrunch  |  March 16th, 2009 at 9:37 PM #

    […] startup AlKhawarizmy Language Software which launched KSearch Embedded Arabic Search Technology at our last ARABCRUNCH DEMO 09, was among the winners of in  ‏2007 version TIP competition. I […]

  9. Interview with Hussein Salama - CEO of Citex Software « The ChubbyBlog  |  March 16th, 2009 at 11:51 PM #

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  10. Slang 2.0: a Repository for Arabic Slang Language. | ArabCrunch  |  March 21st, 2009 at 7:39 PM #

    […] which would help in finding stuff, especially in case. I advice contacting alKhawarizmy (They launched kSearch in ARABCRUCNH DEMO 09) who is the only one offering Arabic semantic […]

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    […] Malagasy   Nanatrika ny fanombohan’ny  Andrana Hafainganana Arabo ( Arab Crunch Demo) ny tenako tamin’ny volana lasa teo, hetsika nokarakarain’ny blaogy  Arab […]

  13. alabama credit repair  |  January 3rd, 2010 at 4:19 AM #

    alabama credit repair…

    This is a great website. I like it alot….

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  15. Professional Myspace Designers  |  August 23rd, 2010 at 3:58 PM #

    Sounds like a great event to put on, Adhere is a great concept and one that my friends have looked into, I think mobile marketing will be the next big wave as I see more and more devices these days and people are upgrading so they can stay connected wherever they are, I think it still has a few years to take over traditional wired or wireless connections but devices with larger screens and full browser capabilites would open the future up for mobile advertising.

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