Bayt.com Crowd-Source Its Video Content Production
Internet users are increasingly creating their own online experiences by uploading videos to websites like YouTube and Vimeo, authoring blogs on Blogger, micro-blogging on Twitter, and creating their personalized online profile on Facebook and MySpace. Bayt.com the #1 job site in the Middle East is capitalizing on those talented, creative individuals who are expressing themselves through the internet in numbers and with a level of skill and creativity like never before, and that this creative group is not limited to “professionals.” Talented amateurs make up a significant portion of online creators – and the more than 2,750,000 registered users on Bayt.com – and these users want to play an active role in shaping their online experience. When discussing video content as a core part of their user experience, Bayt.com decided to diverge from the creative agency route for its video production. Instead, Bayt.com has just launched a Video Contest titled “I can draw Video Contest” asking Bayt.com’s users to create engaging, artistic videos that bring the words of Bayt.com to life.
“We spoke to several local and global agencies about producing a suite a videos for Bayt.com, including an introduction to our role in the recruitment process and how-to videos, but the solution was right in front of us all along,” said Dan Stuart, Head of Strategic Initiatives at Bayt.com. “With over 2,750,000 users – many of whom tell us they want to play a larger role in shaping the user experience of Bayt.com – this was a chance to tap into their interests and creative abilities, and to continue the innovative spirit we have been pursuing through events like our Virtual Job Fairs to help our users find jobs in Dubai and jobs in the Middle East–North Africa region.”
“People often use the term Web 2.0, but the essence of Web 2.0 is to empower users to be authors who are building their online experience. Guided by this principle, we’ve already had great success with innovative approaches to crowd-sourcing content for our website,” Stuart said. “Ultimately, we learned from these experiences and decided to bring this particular contest in-house so that we could incorporate user-generated submissions into the very core of Bayt.com – both now and in the future.
”The “I can draw” Video Contest runs from January 5th to March 6th, 2009. Users can visit the contest microsite. Bayt has provided two video scripts on the microsite (here and here). Users create a video for one of these scripts using an original visual concept. The winning video concept will receive the contract to create more than three trilingual videos for Bayt.com. Also, both the winning designer and design will be promoted on Bayt.com, in all contest-related PR, and promoted on the contest Microsite.
“For us, this contest is only the beginning,” said Stuart. “We have an ambitious plan to continue innovating across all areas of Bayt.com in 2009 – including our core goal to match talent with opportunity. In all cases, we are driven by our mission to empower users with the tools and information to build their lifestyle of choice. We hope the “I can draw Contest” is another example of this empowerment.
We at ArabCrunch hope more companies in the Arab world understand Web 2.0 and Crowd-Source more and more of their services, where they can unleash talent and gain great services at lower rates than traditional means.