Poll: Online Advertising in the Arab World will Increase or Decrease in 2009

21 Nov, 2008

From now on ArabCrunch will host a weekly poll to get the feeling from our tech savvy readers about issues related to tech startups, and the web and mobile in industry in the region.

This week poll is about online advertising in the Arab world, will it increase or decrease? In light of the current global economic meltdown that has affected the richest Arab countries – the oil countries of the Arabian peninsula- with  lower oil prices, losses for their investments in USA and the west.
The economist said that sovereign Arab funds lost USD $ 400 billion in this crises, the funds amount is in
trillions of USD.

Please do chose your answer and post a comment if you have one, to enrich this important topic that is crucial to any online business in the Arab world, if you run an online business please share your experience in the last few months with AC readers.

Before posting also take into account 2 things: Arab oil countries online Ad spending is the highest as a percentage of all online Advertising spending in region in the last years, and as a percentage of the total ad spending.

Another factor is that currently online advertising makes less that 1% of total advertising spending, totaling to around USD $ 50 million a year.

[poll id=”3″]

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  1. David Haddad  |  November 21st, 2008 at 2:57 AM #

    I’m voting for increase. Yes the economic situation is worsening, but the share of onine out of total advertising is so low that I don’t see how it ca decrease any more.

  2. Qwaider قويدر  |  November 21st, 2008 at 3:41 AM #

    I think the wording is wrong for this Poll
    It should be something like, Will it accelerate or slowdown during 2009.
    What accelerate means is that it’s actually taking from the main media. Because that one is projected to slow down

  3. Gaith Saqer  |  November 21st, 2008 at 3:45 AM #

    true Qwaider 🙂

  4. Ammar  |  November 21st, 2008 at 4:24 AM #

    It will definitely increase, but I think growth will slowdown. Corporates in the region will cut down their online ads budgets, not because they should, but because they don’t understand online and social ads. And first things corporates cut in market down turn times are things they don’t understand.

  5. Khaled Salah  |  November 23rd, 2008 at 8:27 PM #

    Online advertising is still in its infancy in the Arab world, so yes it will increase. The global financial crisis will not affect it much in the region. We will see more adoption during the next year by more small and medium businesses

  6. Sammy Ashouri  |  December 5th, 2008 at 6:22 AM #

    I definitely think we will see a large amount of money poured into advertising in the Middle East in the future. More and more advertisers for Arabic websites are being introduced into Google’s Adwords program, which is very good.

    Good article.

  7. gamblers  |  July 28th, 2009 at 8:10 AM #

    as we can see, we passed mid 2009 and there is no significant decrease in online advertising. by the way, anybody knows any direct response arab advertisers?

  8. العاب  |  October 31st, 2009 at 9:32 AM #

    the video is really kool but the views of different people vary from people to people.
    it just because of the variation in thinking and the knowledge and the major thing that exert and influence to do something is the motivational factor…
    there are different games that are used to enhance the capability and the concentration power of the people.
    as far as my knowledge is concern about the games that are the main source of making yourself as healthy as you desire…

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