Poll: Online Advertising in the Arab World will Increase or Decrease in 2009
From now on ArabCrunch will host a weekly poll to get the feeling from our tech savvy readers about issues related to tech startups, and the web and mobile in industry in the region.
This week poll is about online advertising in the Arab world, will it increase or decrease? In light of the current global economic meltdown that has affected the richest Arab countries - the oil countries of the Arabian peninsula- with lower oil prices, losses for their investments in USA and the west.
The economist said that sovereign Arab funds lost USD $ 400 billion in this crises, the funds amount is in
trillions of USD.
Please do chose your answer and post a comment if you have one, to enrich this important topic that is crucial to any online business in the Arab world, if you run an online business please share your experience in the last few months with AC readers.
Before posting also take into account 2 things: Arab oil countries online Ad spending is the highest as a percentage of all online Advertising spending in region in the last years, and as a percentage of the total ad spending.
Another factor is that currently online advertising makes less that 1% of total advertising spending, totaling to around USD $ 50 million a year.
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I’m voting for increase. Yes the economic situation is worsening, but the share of onine out of total advertising is so low that I don’t see how it ca decrease any more.
I think the wording is wrong for this Poll
It should be something like, Will it accelerate or slowdown during 2009.
What accelerate means is that it’s actually taking from the main media. Because that one is projected to slow down
true Qwaider
It will definitely increase, but I think growth will slowdown. Corporates in the region will cut down their online ads budgets, not because they should, but because they don’t understand online and social ads. And first things corporates cut in market down turn times are things they don’t understand.
Online advertising is still in its infancy in the Arab world, so yes it will increase. The global financial crisis will not affect it much in the region. We will see more adoption during the next year by more small and medium businesses
I definitely think we will see a large amount of money poured into advertising in the Middle East in the future. More and more advertisers for Arabic websites are being introduced into Google’s Adwords program, which is very good.
Good article.