Muslim.com the Muslims social network which was launched late 2006, is planning to launch a  virtual world like SecondLife  but for Muslims.

Unlike second life TechCrunchUK reports that this idea will be more tailored to the Muslim world. The service which will be launched in 4-6 weeks will allow things such as Muslim women to ware hijab, and go to prayers room. Thus it will be allowed  in the IP-blocks of countries like United Arab Emirates (UAE) which currently blocks a access to virtual worlds and online games that the authorities consider unsuitable or offensive to Muslim culture.

I think the service will be useful to all Muslims not just to Muslims in the west as Mike Butcher editor of TechCrunch UK & Ireland suggested. Because they will be able to hang out there and discuss many topics of interest, in an environment that is tailored to them.

I would recommend Muxlim to invite prominent Ulamma (scholars) to start Droos 3elem or 7alakas ( Islamic teaching circles), using the virtual world, which is already been done using traditional chat applications such as PalTalk , but it would be more interesting to have them in the virtual world, as many Muslims will be able to attend and interact with the 7alaka anywhere they are taken that the 3olama will be KSA or USA for example.

Those 7alakas can be also for non Muslims who have interest to learn Islam, d’soing this will be a great service for Muslims, and will spread Islamic knowledge all over.

Muxlim.com originally offers social networking for Muslims all over the world, with features such as: Custom profiles, blogs, video & photo sharing, messaging, forums, polls, files, Quran, TV, and facebook integration.

The business model for the virtual world it will be similar to SecondLife’s business model: With VIP accounts, virtual gifts, virtual furniture/clothes, themes/styles (expect them to have Islamic feelings), profile applications, advertising, branded communities and physical merchandise like t-shirts.
As SecondLife has attracted real life businesses to open shops in it, and has build an ecosystem around it, Muxlims I believe will do the same.

Recently Muxlim won the World Summit Awards (WSA) Finland nomination, WAS is a global initiative to select and promote the world’s best e-Content and innovative ICT applications. Muxlim win was in the “e-Inclusion & Participation” category,  which gives the company the opportunity to compete in the WSA 2009 with some of the world’s best e-Content and innovative ICT applications.

Muxlim  was founded in Finland by UAE raised Mohamed El-Fatatry and Pietari Päivänen in December 2006, the site 1.5m unique monthly visitors and is backed by Finnish and Swedish money, specifically Swedish VC Rite Internet Ventures.

If you live in Denmark you can meet Muxlim CEO Mohamed El-Fatatry who will be speaking at one of Europe’s hottest events for advocating innovative companies, concepts and technologies on: SIME Copenhagen, on Thursday 6th November at the royal Danish theater.

# Muxlim and TechCrunch UK

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