Javi Mobile Social Networking from Javna

13 Aug, 2008

Javi is a free mobile social networking service, developed by the Jordanian wireless   applications and software solutions company Javna.

Javi V.1.0 lets you send and receive free messages with your friends locally and around the world. Also it allows you to receive your facebook notifications on your mobile handset at no charge. ( I have not yet tested the service.)

All you have to do is to install and activate small software on your mobile handset to start using the service, and enjoy free SMS messages, but your friends need to have that application too in their handset.

I do not know what is Javna exact business model with here, but does twitter has one anyway? I guess it would be embedding ads on Javi application or within the SMS messages.

That would be true since Javna launched two days ago MobiAd, a mobile advertising platform with multiple delivery channels, (I knew about MobiAd since few months ago when it was under testing with selected advertisers, but for technical reasons I postponed writing about it, however I will  post an analysis about MobiAd very soon.)

I called Javna CEO today to get, his explanations, but all my calls where returned unsuccessfully, I was told he was busy in a meeting.

According to Javi’s website, the future releases of Javi will include, MMS & email composer, inbox, outbox, sent messages & reports, Javi Blog, sending and receiving pictures, and multi language support.

Since few months ago Javna was running periodically facebook ad campaigns for Javi, but the ads were directed to Javi’s website that has very few info, just few words telling you when you to install the mobile app and you’ll get free messages and FB notification, but not how or any other info, there were no tutorials, and no about us page!

This is an example of a wrong launch strategy which I mentioned to Javna’s business development director, Sammy Tuffaha (an ex-IBMer) at the time: You do not expect people to download an application to their mobile if you do not offer them enough information about it and about you.

When I recently checked the website it had more info, but not everything, for example, How to use Javi,   Installation guide, and User Manual sections where empty!

I hope Javna will fix these minor but important pitfalls, and as I promised about MobiAd I’ll try to get you more information from  Javna.

Beside Javi and AdMobi, Javna is working in launching MobiNet, which Javna website has little info about:

Mobinet provides a groundbreaking technology that allows enterprises to enjoy a distinctive and strategic presence on the mobile network .It allows users to utilize their mobile handsets and to access relevant information in the form of text, audio, or video using real time update and content management capabilities over a user friendly interface.

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